Nov. Specialty Shop Sales Report

By Lindsay Jarett

After the snow started falling early November, Transworld SNOWboarding Business called eleven shops around the nation to check recent sales trends. During the second week in November, sales seemed to be picking-up at a steady pace while everyone is getting excited about the cooler weather.

On the East Coast at Snowboard Jones in Manchester, New Hampshire, sales have been about even as compared to this time last year. Board sales are a little down from last season, but the Burton Custom, Custom X, and all the higher-end boards have been selling. All of Santa Cruz boards have being selling at a good pace along with the women’s entry level Atomic Tika.

“The Burton Punch has been selling well since it is the only younger girls’ board in that pricepoint,” says Buyer Dave Galeucia. Boot sales are up this season with the top three models being Burton Moto, DC Oro, and the Burton Sabbath, respectively. As far as bindings are going, Ride has become the strongest brand at Snowboard Jones. Galeucia explains, “The top three bindings, going by the amount sold compared to how much inventory we’ve received, are the Ride LX, Ride EX, and Burton Freestyle.” Both pants and jackets are selling in the apparel department, especially the Smarties series from 686. Along with that FourSquare and Burton apparel has been selling a little.

In Burlington,Vermont sales are still quite slow this early in the season at B-Side. It snowed in the mountains last week, but then it started to warm up again keeping sales at a slow pace. “All board sales are very slow right now, but outerwear and streetwear sales are picking up,” says Manager Nick Scofield. Boots are selling a little better than the boards at B-side, with ThirtyTwo boots having the highest sales. There wasn’t a huge stock of Burton bindings, but what B-side had, they sold out. Aside from the Burtons, a few Technine and Nidecker bindings have been selling as well. “A variety of all apparel has been selling, with a few special order jackets from Volcom, FourSquare, and 686,” he adds.

In Redmond, Virginia, sales are doing fairly well at Glass N Powder and building up as it gets more into the season. Manager Aaron Channell says, “This year the store has a lot more boards in stock and has expanded its store as well.” Boards sales have been doing well with the usual Burton Custom and surprisingly for the store they have been selling a lot of Options. The Northwave Legend is continuing to be the top boot as the shop tends to sell out of them every season. The Drake Matrix bindings have been a popular choice along with the Burton Mission Greed and LLS. Apparel has been pretty consistent selling mainly 686, especially the Smarties series. Glass N Powder is getting ready for a great season.

In the Midwest, RQ Boardsports in Naperville, Illinois, is psyched that it got cold early this year and smaller brands are moving quickly. “Capita and Academy are some of the first boards to sell this season,” says Part-Owner Brian Quarles. Along with those two boards, the Street Dweller from Forum has had some high sales. The light-weight boots from ThirtyTwo are selling like crazy in this Illinois boardshop, with some high sales also noted from Northwave boots. Quarles hasn’t sold many bindings yet, but of the few to go Drake has been the number-one choice. Jackets are moving quickly out of the shop early in the season with the top two brands being Volcom and Mission Six. Von Zipper surprisingly has been selling well with all of its products from goggles to T-shirts.

In the city of Cincinnati, Ohio, there hasn’t been very much snow this season. Vertical Drop Ski & Snowboard is pleased with its sales right now considering the lack of snow on the ground. Boards are selling consistently with some higher interest shown in all the Burton and Ride models.

“People are jumping up to better models, such as the Burton Canyon,” says Manager Steve Talleur. is may be due to the fact that the closest resort to this shop is forty minutes, and they are recently just letting snowboarders have full access to the mountain. “The reality for our customers is price, because they’re not into snowboarding in Ohio as much as people in Michigan are,” he says. On this note, the Moto from Burton is the best pricepoint boot that people seem to be buying. Vertical Drop always sells more pants than jackets, and this is true for this season with some higher interest from Ride and Burton.

In Mesa, Arizona, sales are up from last year at Ski Pro. “Boards sales are up, and they are just about even across the board,” says Snowboard Product Buyer Larry Ruppe. “I’m seeing some strong sales from mid-wide boards in every model since most guys have larger feet.” Another strong seller that customers are showing more interest in this year is higher-end boards with new technology. There is also some action with Atomic boards and as usual Ride and Burton are selling well.

“Burton did a good job with boots this year, they fit very well,” he says. Ruppe has also noticed the lack of interest in step-ins, but high sales from DC. Same as every year, Ride bindings are up in sales along with Burton and Drake, but new this year is an increase in attention from Flow bindings. Sales are also up in apparel so far this season with typical more interest in pants than jackets. Sales seem to be even across the board with maybe a little more interest from Bonfire, Burton, and O’Neill. The main thing Ruppe tells us is, “People are shopping again due to an early snowfall and a boost in the economy.”

At The Big Hit Snowboard Shop in Breckenridge, Colorado, Manager Chris Ferris says, “Sales are up ten percent from this time last year.” There is a lot of pre-season snow on the ground and all the resorts around the town are open with plenty of terrain. This mountain town shop is selling a lot of Academy boards with higher sales for the Rhythm and Merit models. Also many Ride and Option boards have been selling well. Ferris notes that the shop is not a Burton dealer.

The top boot in this store is ThirtyTwo because people seem to love its light weight. Ride bindings are the number-one seller, but the store also carries Drake and Technine, which have been moving out the door as well. This shop is carrying some of the newer brands in outerwear including Mission Six and Holden, which have both been selling well, but they also have the more popular brands such as Volcom and 686, which always sell. Ferris has noticed the trend of visor beanies, and people have been buying quite a few of them.

We just happened to call Mt. Baker Snowboard Shop in Glacier, Washington, on opening day of the mountain, so things were quite busy. Manager Marcela Dobis tells us “Sales seem to doing much better than last season, as last year wasn’t so great for our shop.” Boards sales have been doing good so far with a lot of interest generated toward Lib Technologies, Academy, and Gnu. Bindings have been doing good with sales too, with Technine and Flux having some higher sales. Boots have been at a steady pace selling some Vans, ThirtyTwos, and Northwave. “Now more of the hardcore riders are coming in looking for some of the higher-end products,” says Dobis. This is also true for apparel as she noticed customers having some interest in the Gore-Tex clothing. Apparel brands Volcom, Sessions, and 686 are all moving quickly. This mountain shop is stoked that there’s an eight-foot base at Baker on opening day this season. Might be time to move to Baker…

In Grant Pass, Oregon, Extreme Board Shop’s sales are looking pretty good for this season. “We’re anticipating a good winter, and already sales are looking a little higher than last year,” says Manager Tim Otoole. Board sales are right above where they were last year and the shop is continuing to sell a lot of Burtons, along with Ride, Lib Technologies, and Gnu. “This year every person has different needs and preferences, which make it good for our sales on all of our boards,” he says.

Along with that Otoole has placed a few special orders with Rome and Arbor. Extreme Board Shop always sells out of the Burton Mission bindings and is continuing to do so this season. This year they have also sold a lot of Flow bindings along with some Rides, including the SPI and Flight models. Boots sales are doing well and there has been the usual interest in the Burton Freestyle, Ride, and some DC boots with the new Boa technology. Apparel is selling with some more interest in jackets over pants this season. DC outerwear has been strong along with some sales in Burton and 686 apparel. “There has been some purchases in accessories such as edge sharpeners and Bakoda tools, which make great stocking stuffers while increasing sales for the shop,” says Otoole

In Auburn, California, Boards N Motion has seen sales increase tremendously in the past few weeks. “It’s been like night and day since the snow has started falling,” says Manager Chris Wilmoth. Sales are definitely ahead compared to this time last season. Boards sales are picking up, but the biggest sellers for this NorCal shop have been boots and bindings. “People are still afraid to buy new boards and ride them in the early season conditions,” says Wilmoth. As far as numbers go, Burton has the highest sales, but Wilmoth tells us that it’s hard to tell exactly which is the hottest brand. The big sellers of the shop’s boot selection are the F22 and F24s from Salomon, and the Burton Hail and Moto have also been huge sellers the past few weeks. As for the women’s boots, the K2 Tracker has had some high sales. As for bindings—the other hot item to purchase early this season—a lot of the SPX Pro from Salomon, Rides EX, and the Burton Mission and Freestyle have been moving. There have been many purchases of high-end apparel early on in the season as well. Wilmoth has noticed some interest in the whole brand Analog, the 686 Cubic series, and a lot of Volcom jeans sales. “Now that the snow is on the ground, they are ready to rock,” he adds.

In Southern California, Val Surf in Thousand Oaks, is doing pretty good in sales so far this season. Manager John Monroy explains “This store is going under some remodeling so we don’t have our full inventory in yet, when they’re all finished in a few weeks, sales should jump up,” says Manager John Monroy. For boards, boots, and bindings Burton seems to be the top seller across the board.

Val Surf has sold quite a few boards so far, especially the Burton Custom and Canyon as well as Lib Technologies, with some high sales for the Phoenix model. For Boots, the Burton Freestyle, DC Terrain, and ThirtyTwos are selling well. All the Burton and Ride bindings have been selling well. This shop always sells more jackets over pants and this season the top brands have been Volcom, Burton, and Mission Six. every person has different needs and preferences, which make it good for our sales on all of our boards,” he says.

Along with that Otoole has placed a few special orders with Rome and Arbor. Extreme Board Shop always sells out of the Burton Mission bindings and is continuing to do so this season. This year they have also sold a lot of Flow bindings along with some Rides, including the SPI and Flight models. Boots sales are doing well and there has been the usual interest in the Burton Freestyle, Ride, and some DC boots with the new Boa technology. Apparel is selling with some more interest in jackets over pants this season. DC outerwear has been strong along with some sales in Burton and 686 apparel. “There has been some purchases in accessories such as edge sharpeners and Bakoda tools, which make great stocking stuffers while increasing sales for the shop,” says Otoole

In Auburn, California, Boards N Motion has seen sales increase tremendously in the past few weeks. “It’s been like night and day since the snow has started falling,” says Manager Chris Wilmoth. Sales are definitely ahead compared to this time last season. Boards sales are picking up, but the biggest sellers for this NorCal shop have been boots and bindings. “People are still afraid to buy new boards and ride them in the early season conditions,” says Wilmoth. As far as numbers go, Burton has the highest sales, but Wilmoth tells us that it’s hard to tell exactly which is the hottest brand. The big sellers of the shop’s boot selection are the F22 and F24s from Salomon, and the Burton Hail and Moto have also been huge sellers the past few weeks. As for the women’s boots, the K2 Tracker has had some high sales. As for bindings—the other hot item to purchase early this season—a lot of the SPX Pro from Salomon, Rides EX, and the Burton Mission and Freestyle have been moving. There have been many purchases of high-end apparel early on in the season as well. Wilmoth has noticed some interest in the whole brand Analog, the 686 Cubic series, and a lot of Volcom jeans sales. “Now that the snow is on the ground, they are ready to rock,” he adds.

In Southern California, Val Surf in Thousand Oaks, is doing pretty good in sales so far this season. Manager John Monroy explains “This store is going under some remodeling so we don’t have our full inventory in yet, when they’re all finished in a few weeks, sales should jump up,” says Manager John Monroy. For boards, boots, and bindings Burton seems to be the top seller across the board.

Val Surf has sold quite a few boards so far, especially the Burton Custom and Canyon as well as Lib Technologies, with some high sales for the Phoenix model. For Boots, the Burton Freestyle, DC Terrain, and ThirtyTwos are selling well. All the Burton and Ride bindings have been selling well. This shop always sells more jackets over pants and this season the top brands have been Volcom, Burton, and Mission Six.