Aspen/Snowmass Village, Colo. – After more than a decade of exemplary service overseeing different facets of Aspen Skiing Company (ASC) operations, John Norton has accepted the position of president/CEO of Crested Butte Mountain Resort (CBMR). John’s last day at ASC will be June 7, 2002.
Norton joined ASC in 1991 as vice president of communications and soon after was promoted to senior vice president. In 1998, he was appointed chief operating officer. During his tenure with ASC he has had responsibility for mountain operations, ski school, marketing, sales/pr, special events and many other ASC ancillary businesses. John is no stranger in Crested Butte. Before joining ASC, John spent several years directing the ski area’s marketing department. Prior to his career in the ski industry, he worked at Procter & Gamble and Majers/Dunn & Bradstreet Consulting. Norton is a graduate of Dartmouth College.
“John’s in-depth knowledge of the ski resort industry and leadership qualities will be missed in Aspen/Snowmass,” said Pat O’Donnell, president and CEO Aspen Skiing Company. “He was especially creative concerning business challenges and always exuded a competitive spirit. John was 100% committed to Aspen/Snowmass’s success as a resort and spear-headed World Cup Racing, 24 Hours of Aspen and the ESPN Winter X Games.”
Edward Callaway, co-owner of Crested Butte Mountain Resort said, “I’m excited for our company and our community to welcome John back to Crested Butte. He is so good and so much fun to work with, we are fortunate to have him back.”
O’Donnell noted that John devoted an immeasurable amount of time to our community and the ski industry overall. He has served as a board member of National Ski Areas Association, Colorado Ski Country USA, Aspen Chamber Resort Association, StayAspenSnowmass Reservations, Aspen’s Economic Sustainability Committee, and Colorado Mountain College. He also serves as board president of the Buddy Program. And, he played with great pride, right center field for the three-time league champions, the Skico Sluggers.
“On behalf of all of us at Aspen Skiing Company, we thank him and wish him every success at Crested Butte,” said O’Donnell.