Northwave Signs New Reps and Marketing Staff

Seattle¿Northwave N.A. is pleased to welcome two new reps and additional members to the Worldwide marketing department.

Northwave welcomes Mark McGuane as art director and graphic designer in its Seattle office. Mark brings with him a long history in graphic design, specializing in the action sports industry and related markets. In his newrole, Mark will be supervising and designing all of Northwave and Drake’s catalogs, collateral and P.O.P materials and ad campaigns.

Action sports industry veteran Cindy Lum also joins the marketing department as marketing communications manager. Cindy has been working with Northwave and Drake for the past year, most recently as a freelancer, since herdeparture from Chemistry Communications in July. In her new part-time capacity, she will be managing public relations activity, coordinating and editing catalogs and marketing materials, conducting market research andcopywriting for the brands. Prior to forming Chemistry, Cindy was the market analyst at Jager Di Paola Kemp Design and managing editor of ASR and Surf Business magazines.

Joining the Northwave, Drake and Bakoda rep force are Jenny Bell, coveringthe Alberta, Canada territory and Bernie Wheeler handling the Southeast.Both Jenny and Bernie both bring years of experience in the snowboardindustry, both beginning as self-proclaimed “shop grommets”. Jenny currentlyreps Westbeach in Alberta, Canada. After starting in retail at CaliforniaBC, which later became the Westbeach store, Jenny joined the Westbeachheadquarters and worked her way up to Canadian account manager beforeaccepting the sales rep position. Bernie, who also reps Globe, the Realm,Droors and M3/MLY, has literally lived and breathed the winter sportsindustry for the past 14 years working as both a store manager and buyer andliving at a resort in his territory for eight winters.

Northwave North America is a wholly owned subsidiary of Montebelluna,Italy-based Piva SRL. Northwave has been making superior-performancesnowboard boots since 1992. It naturally evolved into the bindings marketwith the acquisition of Drake Bindings in 1997. In October, 1999, NorthwaveNorth America purchased the manufacturer Bakoda, maker of high-qualitysnowboard accessories.