Besides meeting Cheech (from Cheech and Chong) at a New York City ski show, Original Sin Marketing Director Chris Mask says life in the wide world of snowboarding is pretty much nothing extraordinary. Like many snowboard execs, he has a regular office littered with snowboards and pictures of his family. Here’s what he had to tell me about his job:
How would your job title read in the help-wanted section?
A person with a background in the snowboarding industry, marketing, sales, and design experience helpful. Good communication skills and a college degree would be nice, but not necessary.But what do you really do there?
I handle the marketing, and domestic and international sales. I have a hand in the design and advertising of our product, answer consumer mail and calls, and occasionally make coffee.How long have you been there?
Eleven years.How did you get into the snowboard industry?
I started snowboarding in 1981. I was working in the ski industry because I’ve always had a passion for telemarking. I was basically a shop kid who got a college education, and started driving a van around for a ski company.What’s the best part of your job?
I get to go snowboarding in Chamonix for three or four weeks every year.What’s the funniest thing that’s happened to you since you’ve been working there?
Riding the subways in Japan … I’m six-feet eight inches, you know.You can tell a lot by the type of car people drive, so what do you have?
A white 1989 Chevy 1500 4X4.How many days riding did you get in this year?
Ninety.Are you an out-to-lunch Larry, or a sack-lunch Sam?
Out-to-lunch Larry.Favorite lunchtime spot?
Junior’s in Winooski, Vermont, where I barter boards for pizza.When someone calls do you:
a. answer it
b. let the voice mail get it
c. pass the buck to someone else?
Screen it at the front desk, then pass it on to my voice mail, where it usually gets passed off to Herb George or Lisa Palvino.Type of board and size you ride?
Original Sin 159.If you were boss for a day, what would you do differently?
I’d change the elevator hold music and give myself a raise.What else would you like people to know about yourself or Original Sin?
I want people to understand that yes, we are associated with Dynastar, but we did this basically all on our own. We are a bunch of passionate people who did a board line out of necessity and our own desires. We’ve written our own rules and our own job descriptions, and that’s the way it’s run. Now we’re reinvesting back in the company. This is only our third year out of the blocks. Things are looking great for us; we’re even starting to capitalize on some of the finer points that we can utilize from Dynastar. As long as we continue to pay our own bills, they leave us alone and let us continue as we want. That’s a cool position for us to be in.