Nitro Snowboards is pleased to announce that Rob McCutcheon has accepted the role of VP of Sales and Marketing for Nitro USA. Rob has many years of experience in the snowboard industry, most recently as Sales Manager for Salomon/Bonfire. According to Rob, one reason for the move to Nitro is the fact that the brand has a good image, great product and a lot of room for growth. Also, Nitro is made up of a small group of dedicated snowboarders who will be fun and easy to work with.
He will be moving to New Hampshire from Portland, OR with his wife, three kids, and the family dog. Rob is looking forward to getting back to the East Coast and getting fresh tracks at the Dartmouth SkiWay next winter.
Former VP of Sales, Kris Kuster, has been promoted to Marketing Manager for Nitro International after doing a great job for Nitro USA over the last two seasons. His duties will keep him in the states for half the yearoverseeing Nitro USA’s advertising and marketing campaign, and the rest of his time will be spent in Europe and the Far East.
Congratulations to both Rob and Kris, whose talents will undoubtedly lead to further progress for Nitro Snowboards, which has been steadily gaining momentum over the past few seasons.