LOS ANGELES, CA – Nirve, a producer of action sportsproducts and related online media, announced today the addition ofprofessional snowboarder Mike Basich to the company’s team of eliteathletes. The Nirve team is the first ever to feature both professionals andamateurs in such a wide variety of sports as BMX, skateboarding, surfing,snowboarding, and wakeboarding.

27-year-old Basich has been snowboarding for over 13 years, helping definedisciplines such as Big Air, Halfpipe, Boardercross, andExtreme-Freeriding..Basich’s career accomplishments are impressive to say the least, with top-10finishes in virtually every major event including the World Championships,X-Games, and Red Bull pro stops, to list a few. He has also appeared in thepages of virtually all major snowboarding publications and continues toshoot and film when he’s not competing.

“Mike’s a huge addition to the Nirve team,” said Nirve Snowboard ManagerHarlow Boyle. “Mike is an experienced snowboarder who has ridden all overthe world, his presence takes Nirve’s snowboard program to a differentlevel.”

“I’m really pumped about joining Nirve,” said Basich. “Nirve’s vibe isgreat, there are some very exciting programs in place, both with theproducts and with how they’re using the Internet. One of the things thatreally impressed me with Nirve is that they really believe in riderfeedback. As any pro will tell you, having that kind of input is soimportant.”

About NirveNirve is a designer and producer of action sports goods and related onlinemedia. All of Nirve’s products are distributed over the Internet, tobusinesses (B2B) and direct to consumers. Nirve’s goods include customdesigned Nirve branded BMX bikes, trail bikes, freestyle bikes, skateboards,snowboards, wakeboards, components and apparel. Nirve’s online mediaincludes broadband video, MP3 music stations, online games, virtualenvironment chat rooms, and online contests. For more information aboutNirve and its products, interested parties may call 1-888-BY-NIRVE or visitthe company’s web site at www.nirve.com.