Three-year Alliance to Include ACG-designed Uniforms for Canadian SnowboardAthletes During 2002 Winter Games
Whistler, British Columbia ? December 11, 2000 ? Nike (NYSE: NKE) AllConditions Gear (ACG) has entered into a three-year partnership to serve asthe official apparel supplier to the Canadian Snowboard Federation (CSF).Through the agreement, Nike ACG will gain high-profile brand exposure andvaluable product feedback from among the world’s premier snowboardathletes.
The Canadian team members donned their new attire and celebrated thealliance with Nike, CSF and industry representatives at a reception heldFriday evening at the Garibaldi Lift Company in Whistler, B.C. The eventwas timed in conjunction with the season’s first North American FIS WorldCup snowboard competition, which took place in Whistler over the weekend.
“I can’t think of a more appropriate time or place to toast our partnershipwith Nike ACG,” said Adam Faithfull, president of the Canadian SnowboardFederation. “We’re proud to have the support of Nike ACG and to have accessto quality winter sport apparel as our riders continue on the World Cupcircuit and prepare for the 2002 Winter Games.”
“CSF is one of the finest snowboarding organizations in the world,” saidVitalis Gomes, category marketing manager for Nike Canada Ltd. “Ourpartnership with them is a huge win for us and ensures that some of thebest snowboarders in the world will be putting Nike ACG performancesnowboarding gear to the test.”
Beginning this season, Nike ACG will be outfitting approximately 40 men andwomen riders on the Canadian National, Development and Junior teams. Theriders will be wearing the Nike ACG Performance Layering System (PLS), aseries of garments that work together to provide superior moisturemanagement, temperature regulation and protection from the elements.
Nike ACG’s PLS technology features a moisture-wicking Dri-FIT base layer,an insulating Therma-FIT middle layer and a highly waterproof/breathableStorm-FIT outer shell. The same technology and top-of-the-line Nike ACGgear being worn by the Canadian team is also available to consumersthroughout North America. In Canada, the Nike ACG line is available throughNike ACG’s retail partner, Sport Chek, as well as at the Nike Store inToronto. U.S. consumers can purchase Nike ACG at all NikeTown stores oronline via www.nike.com.
The Canadian Snowboard Federation (CSF) is the national governing body forthe sport of competitive snowboarding in Canada. The CSF is a member of theBoard of Directors of the Canadian Olympic Association and is responsiblefor sanctioning and insuring all competitive snowboard events from thegrassroots level to the World Cups. The CSF supports the Canadian Nationaland Development teams through competitive and training programs that helpathletes’ progress at the World Cup and Olympic levels.
Nike ACG is a Division of NIKE Inc., based in Beaverton, Oregon. Nike ACGtakes Nike to the outdoors with the creation of outdoor athletic footwearand apparel infused with the flavor and attitude of the outdoor athlete.Nike ACG Performance products focus on mountain biking, snowboarding, watersports, trail running and outdoor cross training. For additionalinformation about Nike ACG, its products and business practices, visitwww.nike.com.