NFA Launches Its New Web Site

VANCOUVER, BC – AUGUST 13th, 2002

NFA – “We’re changing the way you view clothing…”

NFA is pleased to announce the launch of its new and exciting website – www.nfaclothing.com.

NFA’s inspiration…”Changing the way you view clothing” – the result is a site that is very informative, interactive and user-friendly. The new site features NFA’s complete men’s and women’s streetwear and outerwear products. The line includes detailed garment descriptions, close-up garment photos and an on-line sales presentation courtesy of NFA’s VP of Sales – Byron Seegers. “It’s definitely a new way of presenting outerwear” states Byron Seegers, “It give consumers a chance to hear and see the product in real-time (or in this case ‘web-time)”.

Included in the Streetwear pages is a vast array of clothing for both men and women. Everything from shirts and cut & sews to denim, NFA’s commitment as a streetwear supplier for the snowboard market shines true with the 02-03 collection.

The NFA Outerwear pages feature everything from hi-end freeride gear to more street-oriented garments for both men and women. As well, NFA’s two top pro riders, Joni Makinen and Kevin Sansalone have their own signature pieces. In addition, the NFA site boasts an informative dealer finder page, design room tour, consumer support, and a unique and informative team page.

The really exciting part of NFA’s new site, is how it interacts with the NFA print ad campaign. Each print ad (in Transworld Snowboarding, among others) features a specific target website address (for example, www.nfaclothing.com/makinen_ad). The web address directs the customer into a unique product commercial and a continuation of the print ad (on-line), and then links them directly to the specific product portion of the site.

Keep checking back frequently, as the busy little elves in the NFA design department keep adding new updates to the site – daily.

NFA Clothing Co. – High quality, superior performance snowboarding apparel since 1992.