Colchester, VT Skis Dynastar, Inc., parent company for Original Sin Snowboards, announced changes in its national sales force. E.J. Riordan, formerly sales associate in the Northwest Territory, has been named Customer Service Manager. “E.J. has been with the company for seven years, knows many of our customers, and is well respected. We are excited to utilize his sales and technical product expertise to continue to offer the highest level of customer service-both before and after sales to our retailers,” stated Peter Leffler, vice president of sales, Skis Dynastar, Inc.

Sean Vill has been hired to replace E.J. working directly with Larry Asay, regional manager of the Northwest Territory. Vill comes to Dynastar with 15 years of experience in the ski industry, most recently as sales rep for Marker.

“Sean’s strength in the binding business is a tremendous asset to Dynastar and Original Sin and we plan to apply his knowledge to help grow that business in all our territories. We’re excited to welcome him to the team,” said Leffler.

Additionally, Dynastar and Original Sin have created two Promotional Representative positions to concentrate on maximizing exposure of the company’s five brands through grass roots sales and marketing efforts, primarily with race clubs, professionals, and on-hill events. John Slaughter, formerly Dynastar and Original Sin’s sales associate in the southeast, is relocating to Colorado and Rodney Putnam has been hired to handle New England.

Skis Dynastar, Inc. distributes Dynastar skis, Lange ski boots, Look bindings, Kerma poles, and Original Sin snowboards, boots, and bindings.