It’s Your Turn to get higher… 10,450 feet above sea level… That is where you and your closest friend will be after you win one of 3 all expense paid trips to The Jackson Hole Mountain Resort. The easy part…Sell Boeri helmets.
The hard part…Choosing your closest friend to bring along for the ride.

Boeri Sport USA is kicking off our 9th annual shop employee sales contest “It’s Your Turn”. The national contest will begin on October 1, 2001 and run through February 15, 2002.

Hundreds of shop employees from Maine to Oregon will be tracking their Boeri Helmet sales with the hopes of being one of the top sellers across the country. All entries receive great new gear from the Boeri S.W.A.G. catalog that includes items such as hats, t-shirts, gloves, and sweatshirts (one prize per each pre-determined sales level reached), as well as eligibility for one of the many incredible prizes from the BOOTY BIN. Additionally, each entrant into the contest will automatically be entered into the drawings for the three trips to The Jackson Hole Mountain Resort.

This year’s sponsors for the BOOTY BIN prizes include: The Jackson Hole Mountain Resort, Rossignol, Volant, Spy, Atlas Snowshoes, Orage, Smartwool, Mountainsmith, Teton Gravity Research, Kombi, Freeskier Magazine, National Geographic Adventure Magazine, and Turtle Fur.

It doesn’t matter whether your shop is a single person operation or a chain department store, every entrant will be a winner!

Don’t be left out of the fun. For more information or for “It’s Your Turn” entry cards please contact your local Boeri Sales rep or dory@boeriusa.com

Boeri Sport USA Launches Next-Generation of BoeriUSA.com

Boeri Sport has launched the next generation of its Web presence, located at www.BoeriUSA.com, with a number of exciting new site features for customers, including new ways to shop online, and an online environment where customers can swap stories about their Boeri experiences.

The enhancements were created by MPH Associates and Red98. A Boston-based interactive agency, Red98 also created the previous version of BoeriUSA.com, which reflected the first direct-to-consumer online channel for Boeri Sport USA.

Among the new features of the site:

New Ways To Shop Online

A new addition to Boeriusa.com is the Boeri Store, where customers can now purchase a range of Boeri-related accessories, including posters, helmet bags, and sports videos from Teton Gravity Research, through a secure online ordering system.

The Boeri Dealer Locator tool has also been enhanced; in addition to finding addresses, phone numbers, and directions for Boeri dealers, now customers can also find links to the individual Boeri retailer Web sites.

Helmets for All Seasons

The site has now ventured beyond the winter sports arena to include Boeri Sport USA’s new wet/dry summer helmet for other seasonal activities, such as whitewater paddle sports, boardsailing, agro/in-skate, and mountain boarding.

Sharing Boeri Stories

The new “About You” section, where site visitors can share stories about how Boeri helmets have helped them on the slopes, and read first-hand accounts submitted by other skiers and riders.

Red98 (http://www.red98.com/) is an interactive agency specializing in user-centered design, communications, tools, and applications. Combining strategy, creativity, and technology, Red98 partners with clients to understand their business needs and

Boeri Sport USA is a division of MPH Associates Inc., the sole U.S. distributor of Boeri Helmets. Manufactured just outside of Milan, Italy, the Boeri brand is known for producing protective headgear for more than 37 years, and is dedicated to quality and innovation.