Wrightwood, CA – January 6, 2003 – The holiday period from December 21, 2002 to January 5, 2003, was the largest in Mountain High’s history. Over 118,000 guests visited the resort during the two week term representing a 13% increase over last year, their greatest ever. As of today, more than 190,000 skiers and snowboarders have graced the slopes of the Southern California resort, despite opening roughly three weeks late.
Revenues were up across the resort as well. Ski School had their largest seven-day period ever representing a 17% increase over last year, 53% over the year before. Retail saw a 37% increase in revenue over last year, 43% over the year before. And Ski Rentals had a 20% increase over last year, 31% over the year before.
Said John McColly, Director of Marketing, “We’re always looking for ways to improve our guests’ experience. Now that we limit ticket sales, guests reserve their packages weeks ahead of time and with the new Express Pass, they can go straight to the lifts and not deal with traditional holiday ticket lines.”
The Express Pass is the country’s quickest, simplest, and most technologically-advanced form of ticketing to date. With it, guests can activate their tickets before hand and guarantee their reservation, either by phone at (888) 754-7878 or online at www.mthigh.com Not only does this allow them to go straight to the lifts, but it also saves them money…three to four dollars, in fact, depending on the ticket they purchase. And best of all, the Express Pass is free with their first ticket purchase at the resort.
During the two-week holiday period, Mountain High sold out all but four days. For more information about Mountain High, please contact John McColly, Director of Marketing at (760) 316-7830. ###