Wrightwood, CA – December 1, 2003 – More than 73,000 guests visited Mountain High this November making it their largest opening month ever. The combination of its early opening and the strong Thanksgiving holiday attributed to November skier visits that surpassed all previous records.
Says Karl Kapuscinski, General Manager, “This has been, by far, our most exciting and successful opening since the new Mountain High was formed over seven years ago.”
Mountain High opened on November 3rd this season amidst the chaos and calamity of the Southern California wildfires. As one of only four resorts open in the country, they monopolized the market taking advantage of the pent-up demand and jump-starting winter business for many Southern California retailers. It seemed the region was looking for a release, a reprieve from the tragedy that had just befallen them.
Says John McColly, Director of Marketing, “I talked to two people at the trade shows who lost their homes. One was a teenage snowboarder from San Diego. The other, a middle-aged skier from Upland. Both saved their equipment above all else and couldn’t say enough how excited they were that the season had begun.”
After its tremendous start, Mountain High kept the market stimulated with new terrain features each and every week. These included a 32-foot Double Roller Box, a Downhill C-Box and the Toolbox, a wide box with dual sidecars allowing for numerous variations. Terrain itself had been limited due to warm temperatures but a windfall snowmaking run just prior to Thanksgiving tripled the number of trails available and made way for one of their most successful holidays.
In 2000, Mountain High counted 62,000 guests in November making it their largest opening month ever. Now in 2003, the jump to 73,000 visits represents a 15% increase, and reinforces Mountain High’s position as the most popular resort in Southern California.
Though attendance is up, Mountain High was actually forced to limit ticket sales, selling out nine times this past month. New technology in the form of an Express Pass made it possible for guests to reserve their tickets in advance and guarantee their reservations despite the sellouts. Express Passes can be pre-activated, either online at www.mthigh.com or by phone at (888) 754-7877 and not only does it allow them to go straight to the lifts, but it also saves them money…five dollars in fact, non-holiday. The Express Pass is free with the purchase of a lift ticket. For more information, please click here.