Norwood MA, November 6, 2003.- Boeri Sport USA/MPH Associates, Inc., is proud to announce the promotion of Amy Moriarty to Marketing Manager. Moriarty has been with Boeri for the past three years in the capacity of Team manager and brings with her a solid understanding of the marketplace and the unique needs of the wintersport culture.

“Boeri is the leader in the helmet category because of its dedication to innovative design and attention to the progression of the market. I am excited to help evolve our marketing strategy and take Boeri to the next level.

Boeri Sport USA/MPH Associates Inc, President Marc Hauser said, “Amy’s promotion is very timely for the Boeri brand and MPH Associates Inc.. Her fresh outlook and perspective are perfectly matched to our exciting plan for 04.05 and beyond.” Moriarty replaces former marketing director Robyn Hasson who took a position outside the industry.

Parks can be icy, cliffs can be steep and trees can hurt. Our line of snowsport helmets takes into account all of the terrain you can hit in one day of riding, and utilizes Boeri’s experience and helmet features to make sure you make it back to the hot tub party in one piece. Located just outside of Milan, Italy, the Boeri brand is known for protective headgear and is dedicated to quality and innovation. Boeri Sport USA is a division of MPH Associates Inc., the sole U.S. distributor of Boeri Helmets. Visit us on the web at www.boeriusa.com, and look for Boeri helmets in specialty retail shops nation wide.###