MLYINTRODUCES 00/01 LINE, FEATURES NEW BIPOLAR SNOWBOARD

Portland, Oregon (January 27, 2000) ¿ MLY Snowboards recently unveiled their 2000 /2001 line with emphasis on an all-new family of directional freestyle boards. With input from the company’s on-site engineering and R&D staff, as well as MLY’s professional team, the line has been streamlined to focus on refining some of the industry’s most reputable, high performance snowboards.

“We’re very pleased with our offering this year,” smiles new Product Manager Paolo Dabenni, who comes to MLY with considerable experience as a professional rider and product manager for Morrow Snowboards. It’s a thorough, well thought-out line with product categories for every rider.”

Jimmy won Vans

New directional freestyle boards, the Bipolar line, are designed for advance riders with quick edge-to-edge response and deep sidecut.

“I ride the 62 Bipolar, which is kind of an all-mountain freestyle board,” says team rider Noah Salasnek. “It’s got the characteristics of a freestyle board with the length, effective edge of a longer, obviously powder board. But it still feels really snappy and functions for cruising around the mountain for all kinds of stuff….jumps included.”

The favorite with MLY riders, this board has received rave reviews throughout the prototype process and early on snow demos. In fact, team rider Jimmy Halopoff just won the Vans Triple Crown Big Air on the new Bipolar.

“Everyone lives for that one day that’s going to be the best day of the year,” says MLY team rider Nate Cole, “so you might as well have the board that’s going to get you to that day of the year. That board is definitely the Bipolar.”

Another new addition is the Imperial, a technical directional freeride board, engineered wider for better float and larger foot size ¿ perfect for big mountain riding.

The popular EX line, an all-mountain freestyle board with wide performance design, offers a new 155 size this year. Designed by MLY engineer and former pro rider Tucker Fransen, the fuller nose and tail shape make this board ideal for all snow conditions. A new 12-pack 4 x 2 insert pattern allows for high adjustability and precision capability with all bindings.

Due to popular demand, the Variable is back with two new sizes, the 143 and 147. This board continues to offer a unique dual progressive sidecut with a tighter radius near the tip and tail. This Variable, intended for advanced riders who appreciate a more responsive board, allows the rider to enter and exit turns more quickly.

The Tempest, MLY’s well-received women’s model, returns this year, modified with a lighter core and fiberglass for added agility. This girl-specific freeride board is tailored with a specialized shape and flex for advanced female riders.

With a manufacturing facility in Portland, Oregon, MLY has produced and marketed premium snowboards since 1994.