HUNTINGTON BEACH, Calif. ¿ MKM, a Huntington Beach, Calif.-based sports marketing and public relations firm has been retained by Park City Mountain Resort to handle media relations for the 2002 Olympic Winter Games. The addition of Park City Mountain Resort and the Olympic Games compliments MKM’s growing roster of national and international clients and events, which include International Management Group (IMG), dmg world media, EMAP USA, Bluetorch TV and the prestigious Vans Triple Crown of Surfing.

Park City Mountain Resort is an official venue for the 2002 Winter Games and will host men’s and women’s alpine giant slalom skiing and all men’s and women’s snowboarding events, Feb. 8 to 24. MKM will work closely with the resort and its roster of world-class athletes including Olympic Gold Medalist Picabo Street, America’s top-ranked skier Erik Schlopy, Olympic bobsledder and two-time cancer survivor Ildiko Strehl and skiercross world champion Megan Brown.

With a year-round offering of mountain recreation activities and facilities, Park City Mountain Resort has invested millions of dollars in pre-Olympic upgrades and is banking on MKM’s expertise.

“I have worked with MKM for many years, on a wide variety of sports and business marketing initiatives,” said Bonnie Crail, Park City Mountain Resort marketing vice president. “They are savvy, diligent and, most importantly, know how to speak the language of sports and sports business to consumer and trade media alike.”

This past July, MKM played a significant role in International Management Group’s (IMG) expansion into the action sports arena. IMG paired the recently purchased U.S. Open of Surfing, America’s largest professional surfing competition, with several action sports, music and technology to create the two-event Philips Fusion series. Following record-breaking attendance in Huntington Beach, Calif., the series culminates Sept. 29-30 in New York, NY. IMG is the world’s oldest and largest sports marketing organization, with nearly 3,000 employees operating from offices in 85 cities in 33 countries.

“When we (IMG) review and select a public relations and publicity team, we can only hope that we secure a firm as hard-working, diligent and experienced as MKM,” said IMG Vice President James Leitz. “MKM offers a complete solution to our event-based pr needs, as well as professional and courteous interface with our clients, sanctioning associates and athletes.”

Earlier this year, MKM was retained by dmg world media to handle the launch of Surf Expo West ¿ March 11-12, 2002 at the Anaheim Convention Center ¿ the West Coast’s first-ever surf/skate/street back-to-school trade show. With 24 offices in eight countries, dmg world media is one of the world’s leading exposition companies. The company annually produces more than 200 events worldwide, including more than 100 trade and consumer shows in North America.

On behalf of EMAP USA, MKM publicized the 2001 Op Pro, Presented By Surfer Magazine. This one-of-a-kind floating surf contest transported cutthroat, winner-take-all competition to an isolated, exotic island wilderness. The company also recently completed a successful national “re-launch” project for Irvine, Calif-based Bluetorch. Bluetorch offers unique daily television programming, live events, home videos, online and interactive TV entertainment for the youth culture. Bluetorch TV has quickly become Fox Sports Net’s most popular show for the highly sought 12-to-34-year-old audience.

MKM’s final event of 2001, the Vans Triple Crown of Surfing, is the world’s preeminent big wave series. Staged at three of Hawaii’s renowned North Shore big wave venues, the Vans Triple Crown hosts the final World Qualifying Series (WQS), World Championship Tour (WCT) and Specialty events on the pro surfing calendar, Nov. 12 to Dec. 21, and will crown the men’s and women’s world champions. The series culminates with the Xbox Pipeline Maasters, staged at infamous Banzai Pipeline, celebrating its 31st year as the world’s longest running and most famous “tube” riding competition.

For more than a decade Michael Kingsbury Marketing, Inc. (dba MKM) has specialized in promotion of sporting events, athletes, associations, companies and products on a local, regional and national level. MKM boasts a unique knowledge of action/extreme sports and has expertise in branding, product placement, product launch and video news release production and dissemination via satellite. A full-service public relations firm, MKM also consults on, and implements “buzz”, grassroots and guerilla marketing campaigns. For more information contact Mike Kingsbury or Marni Hale at (714) 375-2188 or mike@boardom.com.