Nestea COOL is bringing snow to the beach?and where there?s snow, you?ll find snowboarders.
The 2002 Olympic-medal winning snowboarders Ross Powers, Danny Kass and J.J. Thomas will visit Santa Monica beach from 11 a.m. ? 12 p.m. on Friday, April 12 to judge the Nestea COOL Snowman Showdown and play in nearly a foot of real snow that will cover the beach. Ten to 15 teams of bathing-suit-clad beach-goers will join the boarders and participate in a snowman-building contest ? on the beach. The teams will use their creativity to sculpt some not-so-typical snowmen and walk away with $500 COOL cash for the most creative, best celebrity likeness and best overall snowman.
11a.m. ? 12 p.m.
Friday, April 12, 2002
Santa Monica Beach parking lot
2030 Barnard Way, on the corner of Barnard Way and Bicknell
The Nestea COOL Snowman Showdown kicks off the partnership between Olympic-medal winning snowboarders Ross Powers, Danny Kass and J.J. Thomas with Nestea COOL. The partnership includes national television advertising, appearances at events on behalf of Nestea COOL, consumer promotions, and merchandise.
The Nestea COOL line of iced teas is designed to be the coldest, smoothest and most refreshing tea available. The tea flavors include new Lemonade iced tea, Raspberry Cooler? and Peach Freezer?. Nestea COOL iced teas are available in 12 oz. cans, 12 oz. PET, 1-liter, 2-liter, 12- and 24-packs.