McColly and Smart Promoted At Mt. High

Mountain High has promoted John McColly to director of marketing and Shane Smart to terrain park designer and builder.

John McColly – Director of Marketing

Hailing from San Diego, John McColly is a Southern California native with over 10 years of industry experience. He has been influential in Mountain High’s growth and, as Director of Marketing, looks forward to continuing its rise.

“As we move forward, it’s my goal to secure Mountain High’s position as the #1 resort in Southern California.” John now oversees all resort marketing along with internet technologies, future planning and quality control.

Shane Smart – Terrain Park Designer & Builder

Shane Smart’s terrain experience spans the past decade and reaches from one side of the country to the other. His resume includes numerous snowboarding Grand Prix events, the Van’s Triple Crown and the Swatch World BoarderCross which he toured with from 1997 to 1999. Beginning in Big Bear as a light groomer, Shane excelled both in the cat and on his board. After just several years of riding, he turned pro and was picked up by Rip Curl clothing and Expired snowboards, a since expired company.

His career took him to Utah where for two seasons he built his reputation and perfected his signature double front flip. While working on the Swatch World Tour, Smart continued to compete and was ranked seventh in the United States in BoarderCross.

Since 1999, Shane has been at Mountain High, coordinating the grooming of the parks. Now as the head designer and builder, he will be introducing new attractions that will both excite Southern California riders and position Mountain High as the main force in park design. Assisting him will be Keith Pfahler, most recently known for his exceptional work at Bear Mountain, CA.

Says Smart, “Compared to other resorts, we have one of the best terrain programs in the country but my goal is to make it even better. I love to build almost as much as I love to ride and this summer I’ve found some incredible areas for new features. You’ll have to come see for yourself.”