There’s no secret to success in today’s tough snowsports retail market. It’s service. More specifically, boot fit service. It’s what keeps customers coming back to ski and snowboard shops even when someone else in town may be selling for less.

Shop boot techs can learn to become a better bootfitter from the industry’s top pros at MasterFit University (MFU) presented Transworld Snowboarding Business, Ski Magazine and Ski Area Management. MFU sessions will be held in seven cities across North America beginning in early October. (Sites and dates below.)

MasterFit U. offers both two-day Masters and one-day Associate courses to provide a full range of educational opportunities for retail and rental shop operators. A highlight of the Masters Course is a series of elective breakout sessions where attendees can sharpen their skills in areas such as snowboard boot fitting and modification, stance alignment and footbed construction techniques.

“It doesn’t matter if you’re just starting out or you’ve been fitting boots for 20 years, you’ll definitely come away from MasterFit U. with knowledge that will help you fit boots and run your shop better this winter,” says Bob Remiger, co-owner of The Boot Doctors in Taos, NM and Telluride, CO.

Now in its eighth season, the Masters sessions is the only training course teaching elite ski and snowboard boot fitting and stance alignment techniques. All sessions are taught by the country’s leading Master Boot Technicians (see instructional staff roster below).

MasterFit graduates also receive exclusive benefits that assist them in selling and fitting boots long after the program ends including:

* Comprehensive reference manuals.
* Framed diploma.
* National media exposure for attendees and their shops on the Ski Magazine and Transworld Snowboarding websites. A list of all 2001 MFU graduates and their shops will be posted throughout the winter providing attendees with referrals.
*Emergency consultations. The MasterFit staff is available via email or phone and consults with graduates who need help resolving difficult fit situations.

As the premier boot tech training program, MasterFit U.’s Masters course provides comprehensive hands-on training opportunities. Attendees are grouped in teams and use work stations equipped with the latest fitting tools and equipment. Each student in the Masters Course completes a pair of custom footbeds and the opportunity to practice customization techniques on various ski and snowboard boots during the seminar. The Master’s Course is the only snowsports training course approved for Continuing Education Credits (15.25 contact hours) by the Board for Certification in Pedorthics.

Shops can call the toll-free hotline (800.575.4348) or visit the website (www.MasterfitEnterprises.com) for more information or to register. Registration is also available via email at masterfitu@aol.com. Tuition for the two-day Master’s course is $340 and includes all seminars, instruction manuals, materials, diploma and lunch daily. Tuition for the Associate one-day course is $160.

MasterFit University is presented by Transworld Snowboarding Business, Ski Magazine and Ski Area Management. It is sponsored by Salomon, Rossignol, Tecnica, Dalbello, Head, Lange, Nordica, Zipfit, The Cant Co., Downunders and Instaprint Footbeds, Hotronic and Toe Jam Spreader.

NOTE TO EDITORS: You are invited to attend a Master Fit University session at a location convenient to you and bring your boots for custom fitting to see firsthand what our program is all about. The MasterFit U. instructional staff is also available to serve as sources for any articles you may be preparing on ski, snowboard, in-line skate or hiking boot fitting. Please call Steve Cohen at (800) 575-4348 for information.

MASTER FIT UNIVERSITY 2001 SCHEDULE Two-day Masters Level course given at each site. One-day Associate Level course given the first day only at each site.

· Stratton, VT,ctober 1-2 · Lake Harmony, PA October 3-4 · Toronto, Ont. October 15-16 · Chicago, IL, October 18-19 · Copper Mt, CO, Oct. 24-25 · Lake Tahoe, CA/NV, Oct. 30–31 · Vancouver, B.C., Nov. 5-6

MFU INSTRUCTIONAL STAFF

The MasterFit U faculty is the best in the business having trained thousands of ski boot technicians over the past 20 years and has more than 100 years of combined orthotic manufacturing and ski boot fitting/customization experience.

CURRICULUM DEVELOPMENT/FULL-TIME STAFF

Jeff Rich, a practicing pedorthist since 1982 with board certification since 1993, owns the New York City-based U.S. Orthotic Center, an acknowledged ski industry leader in advanced fitting techniques and orthotic and footbed manufacturing. He has served numerous world class athletes including Ivan Lendl, Monica Seles and Olympic skiing gold medallist Debbie Armstrong. He writes regularly about ski boots and fitting issues for SKI Magazine (where he has headed the ski boot testing program for nine years) as well as Skiing Trade News. Mr. Rich has also written for Biomchanics magazine and has lectured for the Professional Footwear Assn. and the Professional Ski Instructors of America.

Greg Hoffmann, a board certified pedorthist since 1993, owns the Stratton, Vt. based Green Mountain Orthotic Lab which manufacturers custom orthotics and provides stance balancing services to skiers at the base of Stratton, Vt. He has worked with the Professional Ski Instructors of America Eastern Demonstration team in fitting boots, manufacturing orthotics and stance balancing. He has written about ski boots and fitting issues for SKI Magazine (where he is assistant boot testing program coordinator) as well as Skiing Trade News. He has lectured on boot fitting and stance issues for the Professional Ski Instructors of America, the Eastern Ski Journalists Assn., the New England Ski Areas Assn. and Ski Areas of New York among others. He is a member of the Ski Magazine Boot Test Team.

Bob Gleason is co-owner of The Boot Doctors, specialty boot fitting shops in Telluride, Colo. and Taos, N.M. He has lectured extensively about boot fitting and created training programs for several major boot manufacturers. He has also designed ski boots and made footbeds for many top-level ski racers. Both jobs require an expertise in skiing and biomechanics He has also written about ski boots and fitting issues for SKIING Magazine and Skiing Trade News.

ADJUNCT STAFF

Dana Cagen is currently assistant ski school director at Whiteface Mt. in Lake Placid, NY. He is a certified Examiner and Level III instructor by the Professional Ski Instructors of America organization. He also operates Lake Placid Personal Alpine Guides, a technique refinement and equipment evaluation and modification service. He is an experienced ski equipment specialist who has owned and operated retail skis shops and provided professional boot fit service to world class racers including Olympic Gold Medal winners Johnny Mosely and Donna Weinbrecht. He is a member of the Ski Magazine Boot Test Team.

Brian Graham has been a board-certified pedorthist since 1994 and currently operates Performance Zone, an Auburn Hills, MI ski and snowboard speciality shop for custom insoles and alignment services. Performance Zone also does a substantial business providing prescription orthotics and footwear to orthopedic patients.

Mike Tambling is owner of Southern Ski, a Columbia, S.C. shop specializing in ski boot fitting. He is also the owner of Southern Ski Tools, the manufacturer of the Toe Jam Spreader boot stretching tools. Mr. Tambling has provided custom fitting and manufactured custom insoles for top members of the National Ski Patrol and Professional Ski Instructors of America.

Ernie Tysowski is supervising master boot technician at Wild Willies, Ltd. ski shop in Whistler, B.C. and lead boot technician for the Ski Magazine Boot Test. He is a former technical editor of Ski Canada magazine and Faculty Chief for Ski and Snowboard Workshops/Canada.

MASTERS CURRICULUM
· ADVANCED FIT EXAMINATION AND ANALYSIS TECHNIQUES
· EXPERT LEVEL MODIFICATION STRATEGIES
· STANCE BALANCING AND CANTING TECHNIQUES
· CUSTOM INNERBOOT FITTING OPTIONS
· ADVANCED FOOTBED CASTING AND GRINDING
· IMPLEMENTING A SYSTEMS AND CODING APPROACH TO BOOT WORK

ASSOCIATE LEVEL CURRICULUM
· BASIC LAST AND FOOT SHAPE ANALYSIS
· STRATEGIES THAT CLOSE SALES FAST
· BASIC ANATOMY
· TACTICS FOR SOLVING COMMON BOOT FIT PROBLEMS
· FOOTBED CONSTRUCTION SKILLS
· ESSENTIAL MODIFICATION AND REPAIR SKILLS

Steve Cohen Director of Sales and Marketing Masterfit University 11 Magnolia Rd. Briarcliff Manor, NY 10510 tel: 914-944-9038 fax: 914-944-0377 email: masterfitu@aol.comor of Ski Canada magazine and Faculty Chief for Ski and Snowboard Workshops/Canada.

MASTERS CURRICULUM
· ADVANCED FIT EXAMINATION AND ANALYSIS TECHNIQUES
· EXPERT LEVEL MODIFICATION STRATEGIES
· STANCE BALANCING AND CANTING TECHNIQUES
· CUSTOM INNERBOOT FITTING OPTIONS
· ADVANCED FOOTBED CASTING AND GRINDING
· IMPLEMENTING A SYSTEMS AND CODING APPROACH TO BOOT WORK

ASSOCIATE LEVEL CURRICULUM
· BASIC LAST AND FOOT SHAPE ANALYSIS
· STRATEGIES THAT CLOSE SALES FAST
· BASIC ANATOMY
· TACTICS FOR SOLVING COMMON BOOT FIT PROBLEMS
· FOOTBED CONSTRUCTION SKILLS
· ESSENTIAL MODIFICATION AND REPAIR SKILLS

Steve Cohen Director of Sales and Marketing Masterfit University 11 Magnolia Rd. Briarcliff Manor, NY 10510 tel: 914-944-9038 fax: 914-944-0377 email: masterfitu@aol.com