Last week, Mammoth Mountain launched the sale of a deeply discounted season pass valid for unlimited skiing and snowboarding next season.

More than five times as many season passes were sold in one week compared to the amount the resort sold all of last season. Pass sales were limited to Internet and telephone orders and to accommodate the expected influx of online sales, Mammoth brought e-business specialist, kinzan.com in on the days prior to the sale.

Mammoth was able to sell the discounted passes around the clock without interruption. Visitors logged on to www.mammothmountain.com as the clock struck midnight May 1, and the race was on. By 9:00 a.m. more than 6,000 passes were sold.

“The response to our new Value Pass has been, and continues to be astounding,” says Rob Perlman, Executive Director of Marketing. “In the first week alone, more than 10,000 people illustrated their passion for skiing and riding California’s favorite mountain resort. This pass has rejuvenated the ski and snowboard market by building on a basic philosophy of Dave McCoy — it’s all about fun.”

Mammoth’s Value Season Pass is valid for unlimited skiing and snowboarding throughout the ’00/01 season and for spring riding beginning May 12 for the remainder of this season. The new pass replaces the Silver Club Card program and offers not only huge savings with unlimited skiing and snowboarding, but the convenience of going directly to lifts — bypassing the ticket window.

The Value Season Pass holder will enjoy benefits at Sierra Star Golf Club, Mammoth Mountain Bike Park, June Mountain, Tamarack Cross Country Ski Center, Sports School, Mammoth Mountain Inn and Juniper Springs Lodge. Skiers and boarder can purchase Mammoth’s Value Season Pass by visiting www.mammothmountain.com or calling 800-Mammoth before July 4, 2000 while supplies last.