Loring Named Snowbird Mountain School Director

Snowbird, Utah – Snowbird President Bob Bonar has named Margaret “Maggie”Loring Snowbird Mountain School Director.

Loring’s comprehensive background includes the oversight of nine AmericanSkiing Company Perfect Turn Programs, regional and national leadershippositions within Professional Ski Instructors of America (PSIA), authorshipof the current PSIA manual of core concepts and hands-on teaching andsupervising of children’s and adult programs, most recently at Vail Resorts.

“Loring brings a high level of experience and vision to a mountain schoolrich in history, prestige and professionalism, beginning with Junior Bounousin 1971,” said Bonar.

Loring began ski coaching at age 14 and has been a member of PSIA since1975. She has held her Level 3 certification since 1976. Loring plans tocontinue teaching lessons as director and spending time on the hill with theMountain School staff. Loring is also a certified snowboard instructor. Herfirst priority is increasing communication and training among a staff ofnearly 200 of the most tenured ski and snowboard instructors in the country.

“Snowbird’s terrain and snow make it the ideal mountain for learning,” saidLoring. “Some of my best memories are from skiing at Snowbird with myfamily. Hopefully we can create similar memories for Snowbird’s guests.”

Loring, who is relocating from her home in Minturn, Colo., with her skiinstructor husband Chip, will report to Snowbird Mountain OperationsDirector Bob Black. Loring’s two children, Karin and Josh, have taughtskiing as well.

The Snowbird Mountain School offers private and group ski and snowboardlessons for all abilities, ages and interests as well as a children’sprogram that combines certified day care with exciting on-hill time withinstructors. Snowbird’s three- and four-day ski and snowboard camps are theideal means of improving skills in a non-threatening small groupenvironment.

Located 29 miles from Salt Lake International Airport, Snowbird Ski & SummerResort is North America’s most accessible year-round resort. Snowbirdaverages 500 inches of annual snowfall and for the second season will offera combined ticket with Little Cottonwood Canyon neighbor Alta. Snowbird alsooffers luxurious accommodations, fine and casual dining, off-slopeactivities, meetings and conferences.

For media information, contact Snowbird Public Relations Director DaveFields at (801) 933-2041 or dfields@snowbird.com.