Lenny Kravitz song approved for Snow Monster Movie

(Beverly Hills, CA) The song “Fly Away,” by international recording star Lenny Kravitz, will be included on the soundtrack for the new children’s ski/snowboard film, “The Snow Monsters Meet Mother Nature.”

The film promoting a positive environmental message is sponsored by the National Ski Areas Association, SnowSports Industries America, the United States Forest Service, the National Brotherhood of Skiers and other members of the ski/snowboard industry.

“Virgin Records America and Lenny Kravitz agreed that ‘Fly Away’ would be a perfect track for one of the music/video segments of the film,” says Jack Turner, creator and producer of the Snow Monsters. “Imagine kids skiing and snowboarding to the music with shots of eagles and other wildlife mixed in.”

Lenny Kravitz was awarded the 1999 Grammy for “Fly Away” (best male rock vocal performance). He was also named 1993 MTV recording artist of the year. His music has been featured in several feature films and national advertising campaigns.

“It’s a real coup to add Lenny Kravitz to the list of credits,” Turner added. “We already have Aretha Franklin in the role of Mother Nature and she sings her hit song ‘Respect’in our film. Actually, the entire project was based on the notion of respect for the environment.” (Note: Ms. Franklin has won more Grammy awards than any other female artist, including a Lifetime Achievement Award. “Respect” was named the #2 song of the century by VH1.)

“The Snow Monsters Meet Mother Nature” is the second in a series of children’s ski/snowboard films written and produced by former U.S. Ski Team member, Jack Turner (SIRDAR; Durango, CO). The Snow Monsters program also includes coloring books, posters, CDs, audiotapes and other materials designed for children age 12 and younger (see www.snowmonsters.com).

Filming of “The Snow Monsters Meet Mother Nature” is wrapping up this week at the Cascade Ski Area near Madison, WI. Other locations already filmed include: Mountain High (CA), Snowbird (UT), White Pass (WA), Snoqualmie (WA), Showdown (MT), Copper Mountain (CO), Cataloochee (NC), Jay Peak (VT), Stowe (VT), Jiminy Peak (MA), Wachusett (MA), and Purgatory (CO).

“The Snow Monsters Meet Mother Nature” will be ready for free distribution and broadcast to schools and other youth organizations by summer 2000. All NSAA member resorts and SIA members will receive copies as well.

For more information about the Snow Monsters program, contact:

Jack Turner; SIRDAR; 1832 Crestview Dr.; Durango, CO 81301 970-247-3435; jturner@snowmonsters.com.