February 9, 2004, South Lake Tahoe, CA — Professional Snowboarder Mikey LeBlanc has joined the THE BLOCK hotel’s partnership team. The BLOCK is a 50 room hotel located in South Lake Tahoe, CA founded by Professional Snowboarder, Marc Frank Montoya and veteran hotelier Liko S. Smith. Other partners include Professional snowboarder Travis Parker, Burton Team Manager Dean “Blotto” Gray and Travis Wood of Sims Snowboards, The hotel has two second story decks, room balconies with exterior music, a rooftop hot tub, free high speed access and wireless terminals as well as complimentary CLIF BARS, “Whoop Ass energy drinks and Campbell’s “Soup at Hand for all guests. In room amenities include cordless phones, CD players, DVD/game consoles and coffee makers. It is the world’s first snowboarder hotel.
“Mikey is a truly unique partner in that he is an amazing snowboarder that has been at the top of his game for many years. His resume includes major video parts in all the major movies including Kingpin Productions, Mack Dawg Productions and his new Project “Love Hate”, he also is part owner of Holden outerwear and is a savvy business man, says Travis Wood of Sims Snowboards. “Mikey is exactly the kind of partner we’re looking for, he exemplifies what the Block is all about, SNOWBOARDING!” he adds.
“We’re a real Snowboarder’s Hotel, with real snowboarders behind it, makin’ it happen. Nothin’ corporate about us! Mikey Leblanc is as real as it gets and has been influencing snowboarding for years. He’s an O.G. diehard snowboarder so you know he’s got to be down with this vision! Says Marc Frank Montoya, the majority owner and founder of THE BLOCK hotel “we wanted only the best”.
“THE BLOCK partnership philosophy is not only to create -the best snowboarders hotel in the world- but to also be owned primarily by snowboarders. Marc Frank Montoya (majority owner) intentiontionally structured a partnership whereas hand selected persons are invited to invest and to be able to become members and have a say in the creation of THE BLOCK. Our goal, a place that snowboarders call home”. “Getting Mikey was important, we wanted to get input from one of the best and Marc and I couldn’t have done better” says Liko S. Smith, managing partner. “Marc’s vision was to do it right for snowboarders, not just sell rooms, it’s more important to him than just that.” he adds.
THE BLOCK is located1 block from the Heavenly Gondola in S. Lake Tahoe at 4143 Cedar Avenue, directly adjacent to Harveys/Harrahs Casinos as well as the incoming convention center scheduled for 2005. It is. Reservations can be made by calling 530.544.2936 or online at www.blockattahoe.com or virtualtahoe.com. Email is [email protected]