LAMAR’S 2004 SNOWBOARD LINE FEATURES EXCLUSIVE FRANKY & MINX DESIGNS
TORONTO, January 19, 2004 — Boarders, tattoo enthusiasts, fashionistas, and style mavens, rejoice! Lamar has called on the design team Franky & Minx to create three boards — for the One and Bronze levels — debuting to retailers this January. The announcement was made jointly by Greg Anger, Director of Marketing for Lamar, and Heidi Minx, President of Franky & Minx, Inc.
Known for their signature, tattoo-inspired apparel line, Franky & Minx created artwork for three women’s boards, to be distributed in general sporting goods, retailers and specialty shops across the country. At the One Level, the Merlot and Mini Merlot are women and girls’-specific models respectively, that feature Lamar” 3D ETF„¢ topsheet technology and Bullet Cap„¢ construction. They are offered in sizes 105, 125, 132, 138, 139, 142, 144, 149 and 154. The Fascination is a Bronze Level women’s board that features Edge-link„¢ sidewall construction, 3D ETF topsheet technology, tip/tail protectors and specialty inks. It is available in sizes 132, 139, 144, 149 and 154.
Franky is recognized nationwide for his “old-school” ink work. Previously he has brought his skills to the likes of Betsey Johnson to create tattoo-oriented textiles for the designer’s collections. Minx, a budding underground icon, is recognizable from her myriad of press appearances — as a pinup model for Varla Magazine, in photo spreads of tattoo magazines, as a stylist and as an alternative youth marketing expert.
“Snowboards are very personal to our customers — they relate to the art. With Franky & Minx’s designs, not only can they relate to the art, but the entire alternative lifestyle, ” says Anger; continuing, “The designs of Franky & Minx got our attention because of the unique combination of authentic art, fashion and style, found in today’s alternative cultures and which shape pop culture as a whole. We chose to structure this as a licensing deal, a first for Lamar, because of the strong marketing support provided by Franky & Minx.”
Minx notes, “The deal validates the Franky & Minx approach to design, which draws from our life experiences. Franky loves the challenge of finding new ways to apply his art skills – above and beyond the flesh,” she notes. “Our mantra is ‘keep it real’.”
Franky & Minx, Inc. is a New York-based lifestyle brand, built around the tattoo designs of Frank an internationally recognized tattoo artist, and their alternative punk rock lifestyles. Started in response to the lack of authentic alternative brands on the market today, Franky & Minx does not fall into the confines of a limited niche market; it touches a wide audience that relates to the art, designs and personalities behind the brand. Last year, Franky & Minx partnered similarly with Malaguti USA to design a limited edition scooter; all seven were displayed at fashionable boutiques in the US. Franky & Minx is actively seeking licenses in multiple categories. Learn more at www.frankyandminx.com.
Huffy Corporation (NYSE: HUF) is a diversified sporting goods company, marketing basketball equipment, sports balls and other outdoor games under the Huffy Sports®, HydraRib®, and SureShot® brands; bicycles and wheeled products under the Huffy®, Royce Union®, Micro®, and Airborne® brands; golf equipment under the Tommy Armour®, Ram®, Teardrop® and Zebra® brands; snowboards and accessories under the LTD®, Lamar® and Sims® brands; Hespeler® hockey equipment and a variety of action sports items including skateboards, inline skates, and helmets under the UltraWheels®, Rage®, and Dukes® brands, and markets a variety of products as a licensee under Disney®, Oxygen®, NBA® and NCAA® trademarks; and is a leading provider of assembly and merchandising services to retailers. For more information on the complete Lamar line go to www.lamarsnow.com.