ASPEN, Colo. (Dec. 31) — Olympic bronze medalist and liver transplant survivor Chris Klug (Aspen, CO) has developed a new e-commerce web site, www.klugriding.com, solely dedicated to getting alpine snowboarding gear into the hands of riders in North America.

“I realized that even some of the countries top racers have a hard time getting gear,” said Klug, who spends his off season as a public speaker for organ donor awareness “I’ve been working on this for more than a year and the entire goal is to get more kids exposed to alpine racing and then to get them the equipment they need to compete.”

After picking up a snowboarding in 1976, strapped with a pair of Moon Boots and a roll of duct tape, the 11-year Burton Snowboards rider has since tallied a highlight list that dates back to 1991. But the heart of his career is working to develop young riders. Partnering with his sponsor, the web site will make available Burton alpine snowboarding hard goods including boards, bindings and boots to the general public.

“I receive around 40 to 50 emails per day from my own web site (www.chrisklug.com) from kids all over the country asking if I can help them find alpine gear. So I approached Burton with the idea and we’ve been developing it for the past few years. It’s great to finally see it happen and I’m looking forward to huge results – it will be a pilot program for both of us, said Klug.”

“We’re excited to be partnering with Chis and his on-line store klugriding.com,” said Burton Snowboards Director of Sales, Clark Gundlach. “It’s great to see a retail store dedicated to supporting the alpine riding community, and there’s no better person to energize the alpine business than Chris!”

One of the world biggest ambassadors for snowboarding, Klug has nine career World Cup podiums including four wins and a numerous national titles. He has been a part of snowboarding’s evolution from the early days of wooden boards with bungee strap bindings to the current state-of-the art technology that is on the snow today.

His Aspen based snowboard camp enters its fourth year this season and has introduced the sport to hundreds of children nationwide with the help of the most respected coaches and professionals in the business, yet Klug lists klugriding.com as one of his biggest career accomplishments.

“This project has been my biggest homework assignment since high school and hopefully it will be the most rewarding,” said Klug.