Bush Named New Outerwear Category Manager, Sanders Promoted to Snowboard Category Manager, Zwahlen Named Snowboard Binding Category Manager
VASHON ISLAND, Wash. (April 27, 2004) — K2 Sports last week named three new category managers to its snowboard product management team. Melissa Bush joined the company as category manager for the K2 Snow outerwear and accessories division, Doug Sanders was promoted to snowboard category manager and Mark Zwahlen was promoted to snowboard binding category manager for K2, Ride, Morrow and 5150.
Bush, who will oversee production of soft goods, has designed performance apparel for more than seven years and most recently worked in Helly Hansen’s technical winter sports division. Previously she worked in design for Moonstone, Pacific Trail and Seabell Sportswear. Melissa is a graduate of the Fashion Institute of Design and Merchandising in San Francisco.
“There’s a huge opportunity for K2 Snow to step up in the snow sports soft goods market,” said Mark Terwilliger, K2?s soft goods product director. “Melissa is exactly the talent we were looking for to build the program.”
Bush will work under Terwilliger at the K2 Sports headquarters on Vashon Island, Wash.
Sanders, formerly a senior design engineer exclusively for K2 Snowboards, will oversee development for all of the company’s snowboard brands. Doug fine tuned his skills as an engineer over the past 13 years of his professional career. He cut his teeth at Boeing then joined K2 in 1997. In his new role, Sanders will manage a team of engineers and technicians to strengthen K2 Sports’ position as the world’s leading producer of snowboards.
Zwahlen previously served as a Ride binding development engineer. As the new snowboard binding category manager he?ll oversee the development of snowboard bindings for K2, Ride, Morrow and 5150. Zwahlen earned a degree in mechanical engineering from Michigan State in 1990. He worked as an engineer in the aerospace industry from 1990-2002 including seven years at Boeing before joining Ride in 2002.
Zwahlen and Sanders will both report to Alex Draper, K2 Sports Snowboard Product Director for all brands. , “Mark and Doug have shown an exemplary level of energy, initiative, and creativity during their years on Vashon,” Draper said. “This is another massive step forward in our ability to deliver high quality, innovative boards, bindings and boots to riders. These guys are good. I can’t wait to ride the new products their teams have in development.”
For more information on K2 Sports, 2004 products, athletes and promotions, visit www.k2sports.com or call 800-426-1617. ###