LOS ANGELES–(BUSINESS WIRE)–Jan. 20, 2003–K2 Inc. , a leading branded consumer products company in the sporting goods industry, today announced that Robert Marcovitch has been promoted to President of its Ski, Snowboard, Skate, and Bike Division. The division is based on Vashon Island, Washington. Marcovitch has served as President of K2 Canada since joining the company in 1999, following the acquisition of Ride snowboards, where he was President and Chief Executive Officer.

Commenting on the promotion, Wayne Merck, Chief Operating Officer of K2 Inc., said, “Robert has done an outstanding job at K2 Canada since joining the K2 team. His experience in the sporting goods industry with K2, Ride, and Nike, combined with the outstanding team in K2 worldwide, will yield even greater results in delivering innovative new products to our customers. I am pleased to announce this promotion as K2 continues on its path of strategic growth.”

K2 Inc. is a leading designer, manufacturer and marketer of brand-name sporting goods, recreational and industrial products. The company’s sporting goods and recreational products include well-known names such as K2 and Olin alpine skis; K2, Ride and Morrow snowboards, boots and bindings; K2 inline skates; Stearns sports equipment; Shakespeare fishing tackle; K2 bikes; and Dana Design backpacks. K2′s other recreational products include Planet Earth apparel, Adio skateboard shoes and Hilton corporate casuals.

This news release includes forward-looking statements. The company cautions that these statements are qualified by important factors that could cause actual results to differ materially from those in the forward-looking statements, including but not limited to strategic growth, global economic conditions, product demand, financial market performance, and other risks described in the company’s annual report on Form 10-K as filed with the Securities and Exchange Commission.