K2 Develops Vibram Outsole Boots

VASHON ISLAND, Wash. (August 18, 2004) — K2 Snowboarding is advancing its lead in boot technology with the introduction of the world’s first snowboard-specific Vibram® outsole.

Vibram®, makers of the worlds best footwear soles, have partnered with K2 Snowboarding to create an exclusive Vibram®Grip-Light outsole. Designed to be ultra light, the lugs are of minimal thickness and placed so weight is cut out where it is not needed. The tread pattern is broad and open in the mid section for general grip and release of snow, as well as sharper and tighter in the toe and heel for icy climbs and descents.

The Vibram rubber compound was specifically engineered for wet and icy conditions to be the ultimate in ice and snow traction. The exclusive Vibram®Grip-Light sole is available on men’s and women’s T1 boots (men’s T1 in white shown), Tracker boots, and K2’s flagship Proof boots. Backed by K2 Snowboarding team members Gretchen Bleiler, Bobby Meeks and Brain Savard, All 3 of these styles are available and in stores now!

“We spend as much time in our boots walking to the lift, the top of the pipe or the backcountry, as we do riding. Get these and you’re friends will hate you when they’re slipping and sliding on their asses trying to catch up. said Johnny West, Brand Director for K2 Snowboarding. “Plus the Vibram®Grip-Light sole won’t wear down when cutting the rug après ski.

For more information on K2’s complete line of snowboards, boots, bindings and apparel for men, women and kids, visit www.k2snowboarding.com, or call toll-free 800-972-4038.

Since 1987 K2 snowboarding has focused on the progression of snowboarding through our technology, our team, and the basic love of shredding. Urban, backcountry, park and everywhere in between, we have dedicated our lives to making the on-snow experience better for everyone.

We are Snowboarding…. ###