Justin Leveille: Host, Last Resort – Snowboarding’s 30 Under 30

Suited up for Last Resort, selfie style.
He's nice on the mic. PHOTO: Diggles
Mountain man Stan. PHOTO: Diggles
Bad boy'n. PHOTO: Brooke Geery
A unique perspective. PHOTO: Diggles

Creator/Writer/Filmer/Editor/Host of Last Resort

Justin Leveille has a unique perspective. I mean on everything—on life, on Boardworld, on the dog walking down the street, on whatever it is he ate for lunch that day. It is this that makes Stan, as he's more commonly known, who he is. This ability to observe and absorb details then dissect them is what comprises his distinct brand of humor. The fact that he's eager to share these views through some creative outlet, and able to do so in a way that defies norms, is where his talent lies and his renown stems from. Stan is an artist. From his nights freestyling at Burlington house parties in college, to his days sketching snowboard-themed comic strips in Portland, to his work on Eiki Helgason's Island Born project, and of course Hateline, The NewShow, and Last Resort, everything he touches has an uncommon but welcome flavor. What he does and the way he does it is different. I mean, the guy has two names.

— Taylor Boyd

A unique perspective. PHOTO: Diggles

 What is your current title, and what does a day in the life of Stan look like?

I think my title is Creator/Writer/Filmer/Editor/Host of Last Resort, or just "that guy that makes the Skateline bite." As for a day in life:

— Watch every possible snowboard video on every snowboard site I can think of.

— Try to problem solve a way into making it look like I can fly.

— Save other people's Instagram videos.

— Write jokes I suspect maybe 6,000 people in the entire world might understand.

— Drill a large green cloth into a wall.

— Focus the camera on a blank table, press the record button and walk to my seat.

— Haphazardly move clamp-lights with no real understanding of the proper way to light something.

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— Talk to myself in an empty room.

— Intricately photoshop an image of Jeff Holce for 45 minutes, even though the clip is going to be on a small TV for three seconds, and probably being watched from a phone.

— Edit from 2pm-5am

— Wake up at 7am to go to my part-time job as a barista.

Where are you from, and where do you currently call home?

I am from Great Barrington, Massachusetts, and I currently call Burlington, Vermont, my home.

How did you start snowboarding?

Poorly! My parents started me skiing at two, and I made the switch to the board world when I was nine. I grew up two miles from a small mountain called Butternut, so I spent most days there as a kid. I also started snowboarding thanks to the hand-me-downs of the Homeyer family, who were a family of snowboarders in the late nineties that pretty much convinced me there was no other option.

Mountain man Stan. PHOTO: Diggles

At what point did you realize that you wanted to be involved in the snowboard industry?

From the day I understood the simple necessity of having a job, I wanted to be involved in the snowboard industry—mostly because my favorite thing in the world is literally going snowboarding. So from the time I got a job in high school at a local shop, all the way to graduating college and joining Yobeat, my question to myself was, "How can I get paid and still go snowboarding a lot?" I suppose when I saw December, by Jake Price—the Airblaster movie where Travis Parker and Andrew Crawford travel through Eastern Europe and ride small resorts—my entire world changed. That project single-handedly made me decide it was possible to work in the snowboard industry making funny, original content.

And how did you make that happen? 

I moved out to Portland Oregon with no job or place to live when I was 22. Shortly after finding an apartment, I got in contact with Brooke Geery at Yobeat. I was friends with Brooke's younger sister Jenna at UVM, which I mentioned in my initial e-mail. Jenna apparently told her, "He's not an idiot, and he's good at rapping." So Brooke made me freestyle rap on the spot during my interview, which I did, and I got the job because little known fact, I'm nice on the mic. From there on I just started creating content for them and would eventually be promoted to be their managing editor, where I had the freedom to do pretty much whatever I could pull together with the limited budget I had.

I left Yobeat in 2015 and have since been doing freelance work for a number of snowboarding entities.  I helped make Island Born, the Eiki Helgason documentary, I've MC'ed a couple premiere tours in Europe and have done some webcast announcing in Sweden as well. Currently, thanks to the help of Lobster Snowboards, I am working on my seventh episode of Last Resort.

Who did you look up to in the industry for inspiration?

Preston Strout has always been someone that I look up to because he has this amazing way of producing things that are the exact right balance of funny and "core snowboarding." He never messes up the balance and he never goes too far.  I can't say I know him super well, but I am a fan of what he does. Beyond that, I'm inspired by all the peoples opinions that I respect, and that's too long of a list. I try and just channel what other people are thinking in snowboarding so there are a whole mess of people that inspire me. I am also inspired in the same way by peoples opinions that I don't agree with, because then I am compelled to produce a cohesive counter argument. In fact, these people usually inspire me more. So, in one way or another, I am inspired by every single person I've met in the industry.

Suited up for Last Resort, selfie style.

What do you feel has been your biggest impact in your line of work?

My video with the most views is a bad lip-reading of Shaun White dropping out of Olympic slopestyle, but the world at large does not associate me with that video because it's just my voice. For that reason, I would say my biggest impact is making a mock news show about snowboarding that depicts what we do in a more entertaining way than most media outlets.

What do you want to accomplish that you haven't yet?

That list is infinite. There are one million things that I would like to do RIGHT THIS SECOND in snowboarding that I haven't done yet. My best stab at an answer is to help direct a video with some of my favorite boarder friends. Also, as either a separate project, or a bonus feature to the aforementioned snowboard movie, I'd like to make a rock opera with Brandon Cocard.

Anyone you'd like to thank?

Everybody that watches the show, everybody who has been in the show, my parents, Chelsea, Diggles, Halldor, Kristopher Hansson, shout out to Catfish for doing what he does, TWSNOW for including me in this list. Also, I wouldn't be here without Brooke Geery letting me have the freedom to create but also putting me into uncomfortable positions that I wouldn't have put myself in. I could go off and thank a million people right now, but I have a gushing thank you section in the credits of every Last Resort, so just look there and your name is probably somewhere. For real, I am thankful for a lot of people.

 

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