Sims snowboards is pleased to announce that John Jackson is now part of theteam.

“I am stoked to be part of such a sick program! Sims is stepping up big timeand now it’s time for the team to bring it on, get ready to be flexed on!!”says Jackson. John is one of three riders along with newly acquired IikkaBackstrom that will endorse the new Protocol series. John is coming off avery impressive year that included the opening part in Standards films newmovie White Balance. This year John will continue to film with Standardfilms for their new release due out fall 2004. John lives in Mammoth LakesCalifornia and will be based there for the winter.

“John is a solid rider and a huge asset to the Sims team, we expect bigthings from the team next year” says Travis Wood Director of JanitorialServices for Sims snowboards.

Sims Snowboards has continued to advance snowboarding and snowboardingrelated products since Tom’s first wood-shop class project in 1963. To thisday, Sims Snowboards manufactures snowboards, boots, outerwear and Linkbindings as an alternative to the common winter sports pastime.

For any team related questions contact Sims Snowboards Info@simsnow.com.