Calabasas, CA Jaysport International which markets and sells Atlantis, Type A, Division 23 and Kemper Snowboards has made a major move into the development of their snowboard brands by hiring three high profile and experienced snowboard industry veterans.

Terry DeLeo has been hired as Vice President of sales and brings over 20 years of sales experience to Jaysport. DeLeo was instrumental in creating the selling strategies and sales network for all of the snowboard brands at Ride Snowboards. DeLeo has been involved in all aspects of this industry, from being a sales representative on the road all over the United States to establishing distribution in all international markets. His experience should open up many new avenues of distribution for the all the brands in Jaysportís quiver. DeLeo also stated, ìwith the our improved paths of distribution and the additions of Mike and Jack, we have the strength in marketing and product development to move forward to design and sell great product supported with a strong image. I can honestly say that a companyís strength, especially in this industry, is dictated by the people they have in key positions, and these two are the best in the business at what they do. I am truly confident in their abilities and I know my job has just become a lot easier.î

Mike Hall has been hired as Vice President of operations and has been working for 10 years in the snowboard industry. His most recent experience was with Ride Snowboards and prior to that he worked with Burton. Hall fills a critical role in product development and production for Jaysport. Also, Hall adds strong skills and knowledge of operational systems and distribution. Hall stated, ìmy job and goal is 2-fold here at Jaysport. First, to create and deliver quality products on time, and second to consolidate all of our operations into one clean flowing system that makes it easy for our customers to do business with us.î

Jack Coghlan has been hired as vice president of marketing, and brings his 17 years in the snowboard industry to the table. Coghlan was one of the early pioneers in the snowboarding business dating back to 1982 as a production assistant with Burton Snowboards. Most recent, Coghlan had established the professional team as the promotional manager with Ride Snowboards. Coghlan also was involved in all aspects of marketing. ìIíve always had a great respect for the strength of the brands that Jaysport has acquired, and after seeing how the company operates, and the direction it is headed, it was an easy decision for me to join the team,î Coghlan stated.

Jaysport with headquarters in Calabasas, California was established in July of 1994. Jaysport is a leading manufacturer and marketer of snowboards, sports equipment and menís apparel under the brands Atlantis, Type A, Division 23 and Kemper.

For more information contact Jack Coghlan at 818.591.2686.