MUNICH, Germany (January 21, 2004) — Twenty of America’s core ski and snowboard retailers are heading to Munich to attend ispo_Winter ’04, the world’s largest winter sporting goods trade show.

ispo_Winter ’04 will take place February 1-4 at the New Munich Trade Fair Center. An estimated 50,000 retailers from 100 countries are expected to see the sold-out show, which includes more than 1,600 exhibitors—including numerous American companies.

The American retailers will interact with their European counterparts in an exchange of retailing information, and attend the numerous seminars and forums, including the Ski Summit and Snow Summit. Furthermore, some will seek to further their business associations with the European manufacturers, whose winter sports and outdoor products provide strong buying opportunities for American consumers and give retailers additional state-of-the-art lines to carry in their stores.

“The opportunity for focused, international exchange between core people in the industry is one of the major benefits of a successful tradeshow,” states Dieter Tremp, ispo’s Sr. Associate in North America. “All of the participating retailers are excited about the strategic possibilities of this visit. ispo’s active commitment to the core nature of each of the individual markets is the key to its success.”

The snow retailers will also take an off-site factory tour in Austria, adding to their trip with a snowboard trip in the Austrian Alps.

The snowboard retailer trip to ispo is co-sponsored by Transworld Snowboarding Business magazine. The host is John Stouffer, editorial director of Transworld Snowboarding Business. Participants will represent all corners of the U.S. and the vital core element of snowboard dealers—reflecting ispo’s attention to the pulse of snowboarding. They include George Leichtweis of Modern Skate and Surf in East Lansing, MI; Chris Bachman of the Shred Shop in Skokie, IL; Jay Ericson of The Alt in Minneapolis, MN; Calvin Egbert of Milo Sport in Salt Lake City, UT; Todd Roberts and Mikke Pearson of ZJ Boarding House in Santa Monica, CA; Jimbob Hume of Zumiez in Everett, WA; Rob Anderson of Axis Boards in Bloomfield, CT; Chris Smith of Powder Pursuits in Steamboat Springs, CO; Jay Moore of World Boards in Bozeman, MT; and Arsenio Tores of U.S. Outdoor Shop, Portland, OR.

The ski retailers are coming to Munich courtesy of ispo and Ski Press magazine, which recently opened up its European operations. Large and small ski and outdoor retailers, plus resorts, will be represented. Ski Press publisher Jean-Marc Blais is the host. Participants include Tom Gately of Sports Merchandising Group, Bob Rudy of Sports Specialists, Patrick O’Winter of Christy’s Sports, David Steers of Whistler/Blackcomb Intrawest, Steve Saranchuk of Fresh Sports, Ted Summerset of REI, and Kim Walker of Outdoor Divas.

The snowboard and ski retailer trips are the second and third organized retailer excursions that ispo has developed. The initial venture of outdoor retailers in summer 2003 was a huge success. Additional tours are being planned for ispo_Summer ’04, which will take place July 4-6.

For more information, call Bob Yehling at (917) 826-7880, Holly Padove at (805) 773-1000, or go to www.ispo.com or www.thepressroom.com