Jackson, WY-Nov 20,2000-Illuminati Snowboards, (http://www.ill23.com) launches an E-Commerce strategy selling direct to the online snowboarder. The Illuminati website has been up since early June featuring the Pentagon Series- Illuminati’s first snowboard line. With Christmas right around the corner, the Illuminati website is up and running with new product updates. The latest update includes softgoods, Technine Bindings and Bluebird Wax, as well as The Video “Foreshadow” which features the Illuminati, Faction Denim, and Bluebird team members. A variety of package deals are available which combine all the products for an even better deal.
The Illuminati brand will be sold online and a small list of retailers will carry the boards in order to attract traditional customers. Selling online allows us to sell the boards for less money, even in retail stores. Those retailers are: -The Boardroom of Jackson Hole-Jackson, Wy. -Faction-Seattle, Wash. -Banned Board Shops-So.Cal. -Brother’s Boards-Boulder, Colo. -Poseidon -Juneau, AK. And for industry insiders, Broform.com will be used.
Illuminati Snowboards is founded by Lance Pitman, Neil Rankin, Robert Emery, Willie Mcmillon and Tom Fay in Jackson Hole Wyoming. The decision to be the first online snowboard company was an easy one and is proving itself. “We’re definitely testing the waters. The online market allows us to work and play here in Jackson, we don’t need to move to Southern California to run our snowboard company, yet we can still easily access those markets.” says Lance.
The Illuminati Snowboard team for the 2000/01 season is Lance Pitman, Willie McMillon, Nic Drago, and Rob Duncan. Lance and Nic will compete in a few contests this year like the Vans Triple Crown, x-games, and Gravity Games. When not competing, they will be filming with the rest of the team for the new video and testing next year’s products in and around Jackson Hole this winter.