The Illuminati’s 2001/2002-board line will be produced at Epic Snowboard Technologies, a division of Yoshida Recreation Products L.L.C. of Portland Oregon. The Illuminati will continue it’s Pentagon Series and add a Pro-Series with sidewall construction to their board line-up.
“Epic has been great to work with. Using the technology available through them, we have successfully created a complete line of boards we desired,” says Lance Pitman. “We’ve also added Eric Luthardt to the management team to work one-on-one with the manufacturer and riders to help develop the sickest board line-up.”
“Epic answered everything that we wanted in a factory, we look forward to working with them” Eric comes to the Illuminati with R&D experience from Ride and OEM manufacturing through Compression Technologies.
The Illuminati will continue their unique direct e-commerce strategy and add some retailers across the country for the 2001/2002 season. The website (www.ill23.com) will sell the Pentagon Series, the new Pro-Series, and softgoods while retailers will concentrate on the Pentagon Series and softgoods. In addition, B2B options will also be added to the web site for retailers who wish to re-order products throughout the year.
In related news, The Illuminati and Bluebird Wax teams will tour Japan with the Faction Denim Crew to help promote the brands February 20th through March 4th.
Retail shops and international distributors interested in becoming exclusive territorial dealers should make appointments now, no booth will appear within the SIA Trade Show. The Illuminati will be showing their line to prospective customers in the shadows of Las Vegas.