Sims snowboards is pleased to announce that Iikka Backstrom is now ridingfor Sims. “I am stoked to be part of a kick ass team, it f$$king rules! Weare going to hit hardcore mutha f$$kers…oh yeah and I love it!” saysIikka. Iikka will one of three riders that will be endorsing the newProtocol series. At 18 Iikka is one of the most well-known and marketedriders across the globe. He already has two years of video parts withKingpin productions and this yea he will be filing with Dysfunctional films,the new Sean Johnson project that is due to be released in fall 2004. Iikkawill be spending most of his time in Whistler filming and shooting photo’s.

“This is just one of the many steps Sims is taking to bring back the fun insnowboarding” says Travis Wood Director of Hype and Mediocre businesspractices for Sims Snowboards.

Sims Snowboards has continued to advance snowboarding and snowboardingrelated products since Tom’s first wood-shop class project in 1963. To thisday, Sims Snowboards manufactures snowboards, boots, outerwear and Linkbindings as an alternative to the common winter sports pastime.

For any team related questions contact Sims Snowboards Info@simsnow.com.