BELLEVUE, Wash. (April 28, 2003) — Helly Hansen announced today that design veteran Katie Becker will officially join the company in May as the new senior technical outerwear designer for wintersports and summer active apparel.
Becker has been a mainstay in the wintersports market since launching her career in 1989. She is leaving her current post as outerwear designer, developer and product manager at O’Neill to take on the Helly Hansen role. Becker will continue to work out of Carlsbad, Calif., though she anticipates frequent visits to Helly Hansen’s international design center near Seattle, and headquarters in Moss, Norway.
“We are turning heads with our new designs this year,” said Tobin Teichgraeber, vice president of Helly Hansen’s wintersports business unit. “Katie will make sure the look of the product and our marketing direction stays fresh and enticing to wintersports retailers and consumers who are picking up on the relevance of this brand.”
“Katie’s knowledge base in wintersports is awesome. She brings a lot to Helly in the areas of sourcing, trend-right styling and fabrication, as well as a strong retail and industry network. She knows this market, she knows the consumer and, most important, she knows the business. We’re excited to have her on our team.”Helly Hansen searched the world over to find a creative agency to help drive the brand’s wintersports image and discovered what it was looking for a in Portland, Ore.-based Cinco Design Office. Cinco is known for its work with Gravis, Nixon, X Box and other action sports and lifestyle brands. “The guys at Cinco understand the direction we’re taking Helly Hansen,” said Cory Bayers, Helly’s International Wintersports Marketing Manager. “They have a knack for speaking to the core while not alienating the mainstream. It’s a good fit for our marketing program.”
For more information on Helly Hansen’s current product line, visit www.hellyhansen.com or call 1-800-HELLY-01.