Last weekend in the wilderness and mountains surrounding Lake Louise in Alberta, Canada, Head Snowboards introduced a new snowboard technology to its reps and a couple of industry insiders. SNOWboarding Business pointed the compass north and flew up to Chateau Lake Louise Thursday, December 12 to find out what the buzz was about.
Head had sales meetings with its Canadian and U.S. rep force throughout the preceding week, but the brand’s Canadian, U.S., and Global representatives stayed on for a few extra days to show off the new Intelligence snowboard. The product intro was the first one of three the company plans to hold this year, with a second and third occurring in Stowe and Salt Lake City respectively.
New hire, Peter Bauer (former fifteen-year teamrider, R&D, and marketing advisor for Burton Europe) was on hand, and General Manager Klaus Thurner, Marketing Manager Florian Weingartner, and Board Designer Stephan Edtmayer were all present from Head’s Munich, Germany headquarters to ride with the media and reps and help explain the Intelligence system.
The group only made it out on the snow for one short day, but with five centimeters of fresh, those who were able to ride the board noticed the new technology. “The board felt really good and I did notice a difference, remarked TransWorld SNOWboarding’ own Special Issues Assistant Editor Annie Fast, who was seen making laps up and down the mountain. Her feedback was welcome news to this staffer who wasn’t able to get out on the snow, showing up in Lake Louise on crutches with a poorly timed fractured ankle.
The board, which uses Head’s own Intelligence technology (developed first for use in its tennis rackets, then used in Alpine skis this season) with innovative computer chip controlled Intellifibers, will be debuted to the entire industry at the Las Vegas SIA show in January.
For the complete story check out the February issue of SNOWboarding Business.