Head Snowboards has hooked up with a new US agency, Dragstrip, to produce its board graphics for the 04/05 season.
Head has been designing its graphics in Switzerland and is excited about changing the focus of the graphics to a US-based agency.
Davy Kammer, US product and sales manager, is enthusiastic about this change. “I’m thrilled that we are working with a US base design company. This will improve our graphics. Don’t get me wrong, we’ve had some good graphics over the past two years, but this will be a step in the right direction and bring some credibility to our line with our US dealers. Our athletes have always had a big part in designing the graphics for our team series boards and with a US agency, our North American riders will get even more input. So I’m stoked. I have already seen some proposals and our graphics are going to be sick.