Ever thought about snow insurance? Gravity in Virginia Beach, Virginia, will offer some to its customers this year. And the stakes are high.
The shop is offering a full refund to any customer who buys an item that costs more than 100 dollars (preferably a snowboard jacket or snowboard) from the shop in the month of December if it snows one inch in Virginia Beach on December 31.
But don’t be fooled. The promo is a win-win situation for both the shop and its customers.
The shop teamed up with a local insurance company to cover the deal. Owner Thom Forster paid 3,200 dollars for the insurance and if it snows, the insurance company will pay for all the 100-dollars-or-more items bought during the month-long contest. Forster is betting that number will be much larger this year than last thanks to the new promotion.
Of course, a Virginia Beach snow storm in December is really rare, but not unheard of, so the insurance company has a good chance that it won’t have to pay. For the shop, it’s an extra way to drive sales and add value for a small chunk of its marketing budget. The consumers’ll be praying for snow-and isn’t that what we all pray for each season anyway.