Chico, CA – Glissade Snowboards has added a new division to their already established brand. Glissade’s Custom Shop was launched earlier this season on a trail basis.
Due to an overwhelming response the company has made it a major part of their production schedule for the 2001-2002 season.
For years Glissade Snowboards has been an industry leader in developing unique materials and processes. The Custom Shop will offer customers this same technology in a customized package.
Company founder Greg Pronko had this to say about Glissade’s new venture: “Our 16 years of experience in snowboard construction along with our new digital printing department will assure customer the highest quality snowboards out there, from both a construction and cosmetic stand point.”
Although individuals are able to place orders, Glissade will targeting retail shops and ski resorts for this season marketing efforts. They have already produced demo fleets and co-brand fleets for a few of their long term retailers.
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