July 8, 2004, South Lake Tahoe, CA ¿ GKA (Girls Kick Ass), an act ion sportstelevision show for girls will be taped at THE BLOCK. The show is hosted bypro snowboarder extraordinaire Tina Basich and produced by Alliance FilmGroup. GKA is ranked among the top three shows on FUEL. More information canbe seen on their website www.gkatv.com.

THE BLOCK will the be the setting for the show which will include cameraguided tours of the completed Signature rooms, NJB Lounge, review ofservices and free amenities and interviews with guests and staff of thehotel. Taping will take place from 3pm to 10pm PST on Friday July 9, 2004.

The segment will air on FUEL near the end of July for a scheduled two weekrun. The 24 hour network reaches Five to Ten million viewers and isfocused exclusively on action and sports culture. More information can beseen at www.fuel.tv/

“We’re so proud of Marco!,….I totally support this groundbreaking projectthat he’s created,” says Tina Basich.

The BLOCK—The World’s First Snowboarder Hotel— was founded by ProfessionalSnowboarder, Marc Frank Montoya and Las Vegas hotelier Liko S. Smith. Thehotel has 50 rooms, an NJB Lounge, exterior and interior music, a rooftophot tub, three barbecue decks, and 10 Signature rooms (Jones Soda Co., FLOWUSA, Transworld Snowboarding Magazine, Roxy Clothing, VIVID Video, Zoo York,Section Outerwear, DVS SHOE CO. and MFM Inc.). Free services and amenitiesinclude wireless connectivity and hi speed terminals as well ascomplimentary CLIF BARS, “Whoop Ass” energy drinks and Campbell’s “Soup atHandËœ. Standard room amenities include cordless phones, CD players,Playstation 2 Game Consoles and DVD players. Lovesac and Right Guard arealso involved sponsors of the hotel.

THE BLOCK is located 1 block from the Heavenly Resort Gondola in S. LakeTahoe at 4143 Cedar Avenue, directly adjacent to Harveys,Harrahs andCaesar’s Palace as well as the incoming convention center scheduled for2005. Reservations can be made by calling 530.544.2936 or online atwww.blockattahoe.com or virtualtahoe.com. Email is blockattahoe@aol.com