Six Named to Launch Team
LOS ANGELES – To build a television network it takes creativity, coordination, resourcefulness, flair and a soundtrack. Bringing these qualities to Fox Cable Networks Group’s new action sports channel, FUEL, are Jake Munsey as Creative Director, Scott Paridon as Supervising Producer, Shon Tomlin as Executive Producer, Kimiko Warden as Director of Marketing, and Daryl Berg and Johnny Katovsich as Music Supervisors. Each known for their individual creative sensibilities and accomplishments, these six will report to CJ Olivares, VP of Programming and Marketing for FUEL, and be responsible for the key elements that will make FUEL the primary television destination for action sports fans and participants.
“Together, we are building a unique platform to entertain and engage our core audience. To get the job done I turned to people with an innate understanding of our audience and whose exceptional skills and experience will make Fuel the most authentic representation of action sports and youth culture possible,” said Olivares. “I trust their instincts and respect their ideas.”
Known for his passion, Jake Munsey served for almost two years as Creative Director for Bluetorch. Since then he has been consulting on action sports industry projects such as developing the creative behind the 2002 Ocean Pacific advertising campaign and co-founding RedSquare Productions, the producer of DC Shoes’ “Project Detention” and a series based on The Osiris Aftermath (Skateboarding) Tour. His current responsibilities include creative development and production of all network branding, on-air promotions, show graphics, and marketing and sales collateral material. Munsey was a founding partner of eyerus|propaganda, a LA based creative boutique, and served as director of advertising and marketing for JNCO Jeans, successfully marketing and launching new properties in the US and Europe, including Flamehead. Following his quest for challenge, Munsey makes the trek each day from Orange County, where he lives with his wife and two children, to Los Angeles.
Scott Paridon, who began his media career as an actor, has been producing in some form since 1994. Most recently, he supervised production for the 165 one-hour episodes of “Bluetorch” and oversaw re-packaging for international distribution. He managed a staff of 25 producers, associate producers and editors while also being responsible for developing show concepts, script supervision, editing and on-air promotion. Before producing for Inclyne Inc., 44 Blue Productions (ESPN), E! and VH1, he was associate director for CBS Sports. In 1992, he worked on “THE XVI Winter Olympics Games” in Albertville, France and later returned to CBS Sports for the “Two Man World Bobsled Championships” and “The XVIII Winter Olympic Games in Nagano, Japan.” Paridon lives with his wife and is raising two little producers of his own.
While attending Long Beach State, Shon Tomlin proved himself a formidable creator of original and cost-friendly action sports videos and earned the attention of top commercial production companies. In 1992, Tomlin founded Groove Productions; shortly thereafter, he co-created and co-produced the first ever lifestyle series for ESPN called “Kids in the Way”. For the past three years, Tomlin has yet to rest. He produced and directed a “Live Concert Series” for Warner Bros. Online, produced and wrote two episodes of ABC Family’s “Total Access 24/7″ which featured skate icon Tony Hawk and singer/songwriter Michelle Branch, respectively, and produced and directed numerous commercials, and music videos for major recording artists from Warner Bros. Records, Capitol Records and Epic Records. In 1993, Tomlin received an Emmy Award for Best Feature Segment for NBC’s “Sunday Night Sports.”
A Southern California native, Kimiko Warden comes to FUEL through News Corp Marketing where she had the small task of increasing company-wide cooperation and synergiees while integrating media and marketing initiatives for priority clients. She co-managed the corporate entry in the Volvo Ocean Race 2001-2002, which included execution of the company’s first ever global employee recognition program. Warden was part of the team responsible for executing one of pop culture’s most highly anticipated events, The Simpsons Global Fanfest, a yearlong cross-divisional global promotion. After graduating from Cal Berkeley in 1990, she spent five years in Aspen working as a Press Guide for the Aspen SkiCo – which conveniently allowed her to enhance her skills as a snowboarder. She returned to Los Angeles and attended USC’s Annenberg School of Communication, where she received her Master’s degree in Communications Management. Her interest in sports brought her to KTTV Sports News and later to Fox Sports before joining Fox Broadcasting Co.’s marketing department. Never one to mince words, Warden lives in the South Bay with her own personal chef/boyfriend.
Daryl Berg, Esq. and Johnny Katovsich, collectively known as Crusty Old Timer – the company they co-founded last year – claim their music choices are opposite their moniker. Previously at EMI Music, Berg was director of business development for New Media where he was responsible for evaluating new technologies such as peer-to-peer networks, copyright protection and streaming radio business models. He also reviewed contracts and arranged co-licensing agreements that generated over 20 million dollars in revenue. Berg received his Juris Doctor degree in Law from the Benjamin N. Cardozo School of Law at Yeshiva University and is licensed to defend civilians in New York. Katovsich had previously served as music manager at Broadband Interactive Group where he supervised over 165 episodes of “Bluetorch” and organized eight concerts. From 1997 to 2000, he was part of music team for such feature films as “Never Been Kissed,” “Clay Pigeons,” “Jackie Brown,” “Safe Men,” and served as music supervisor on the Jet Li films “Contract Killer” and “Meltdown.” A graduate of University of Boulder at Colorado and member of the 1990 University of Colorado football National Champions, Katovsich still holds the record for most tackles per game and per season at his high school alma mater Corona Del Mar. Never missing an opportunity to combine work with fun, the Crusty Old Timers play basketball together on Mondays and softball on Wednesdays.
Fuel is the first and only 24-hour cable network dedicated to the world of action sports. Fuel programming includes competitive and non-competitive action from skateboarding, surfing, BMX, freestyle motocross, snowboarding and wakeboarding, through coverage of major extreme sports events and industry trips with renowned action sports athletes. Original series and specials are complemented by unique and compelling interstitials, featuring the best slams, the top tricks, and the voices of the action sports industry. Fuel launches in July 2003 and is a division of Fox Cable Networks.
FUEL – GET HOOK’T UP