Fox Sports Net debuts 54321, television’s first topical daily program covering the growing phenomenon of action sports, on Monday, Jan. 27. Skateboarding, surfing, snowboarding, BMX and freestyle Moto-X will be primary elements as Fox Sports Net creates a new genre of sports television entertainment. The 30-minute show airs weekdays at 5 PM local time, with convenient replays each evening in prime time and late night.
“The time has come for action sports, and the growing number of outstanding athletes who participate in them, to have a regular television home. 54321 is that home by presenting all the news, highlights and personalities that make action sports so popular today,” said Tracy Dolgin, President, Fox Sports Net. “This unique show treats action sports with the respect that more mainstream sports have enjoyed, and offers its fans a daily program that speaks directly to them.”
54321 targets the sports, the lifestyle, and the culture that Generation Y and Americans of all ages are embracing. The talented athletes, incredible events and newest trends are all featured as part of 54321. Quiksilver Entertainment assisted Fox Sports Net in the development of the series, and will be credited as a producer. Quiksilver’s Danny Kwock and Matt Jacobson will help access key action sports talent and will help keep coverage meaningful and authentic for the target audience. Five days a week, 54321 blends lifestyle, personality and insider features, with news, event highlights and analysis to give action sports fans the most comprehensive and insightful coverage of the sports they are passionate about.
Complete coverage of action sports including surfing, snowboarding, skateboarding, BMX and freestyle Moto-X is combined with in-depth looks at other sports like beach volleyball, wakeboarding, mixed martial arts and supercross. The show also reports on the culture and style associated with action sports.
Participation and interest in action sports is at an all-time high. Snowboarding has seen a 240% increase in participation in the last 10 years, and has been added as an Olympic sport. Participation in wakeboarding surged +32% in 2000, making it the third fastest growing sport in the action genre behind only skateboarding and snowboarding. In 2000, 11.7 million Americans skateboarded, and that number is expected to reach 15 million by 2005. Pro skateboarder Tony Hawk has become a cultural icon. 54321 captures all of excitement in this ever-expanding world.
FSN expects to announce talent and the production team for 54321 shortly.
Fox Sports Net reaches more than 80 million homes through its network of 21 regional sports channels. FSN, based in Los Angeles, serves as the cable TV home to 67 of the 80 MLB, NHL and NBA teams based in the United States, and produces over 4,700 live events each year. In addition to home team games, FSN telecasts a wide variety of national sports events and original programming, including Best Damn Sports Show Period. For the latest up-to-the-minute sports news and opinions, visit the FOX Sports/Fox Sports Net website at www.FOXSports.com.