Evidence: Bryan Iguchi

Bryan Iguchi emerged from Southern California’s Bear Mountain and the Burton ranks as a world-class rider whose snowboarding ability is matched by his composure and optimism. The pure pursuit of riding has kept him just ahead of the media chase since moving to Jackson six years ago. Before his move he was in the spotlight¿competing worldwide, all over the mags and videos¿pushing the freestyle movement with Jamie Lynn, Brushie, and Haakonsen. And then he split. His spot in the snowboard hot seat was quickly traded for the tranquility of the Tetons. In a 1993 interview in Warp magazine, Guch very accurately foretold his own future: “I might want to get back to riding and just having fun. Something like what Craig Kelly is doing. He was sick of the contests and the scene, and now he’s just doing what he loves to do: freeriding.”

From pioneer freestyle-wiz to backcountry, big-mountain master, Guch’s experience is immeasurable. Burton’s Dean “Blotto” Gray offers insight: “Bryan Iguchi has been pulled over on the highway in Japan to sign autographs. He has ridden so many mountains all over the world, he has a black book to keep track, and Bryan has surfed waves in every ocean.” Although he’s on his own program of filming and shooting, Iguchi maintains his stature as one of the sport’s most respected and able riders.

An ACL injury two seasons ago has had Bryan working hard on rehabilitation: “The recovery went really well¿I started physical therapy right away and worked really hard. I was surfing four months after surgery, and I spent the summer taking art classes. Overall it turned out to be a positive experience.”

Bryan splits his time among mountain biking, golfing, snowmobiling and art projects. He is also working on and promoting a new clothing company, Faction Denim, with Bobby Meeks, Nic Drago, Jesse Burtner, Willie McMillon, and others. Lance Pitman, fellow Jackson pro, gives an appraisal of his friend: “He’s a master of all boardsports¿surfing, skating, and snowboarding. He knows when it’s time to play and time to work, which is part of his success and why he’s had such a long career.”

After nearly a decade of working, riding, and spanning the globe, Guch claims, “Sessions with friends¿the hill, a ramp, surfing, whatever, just getting into it and feeding off each other¿is the best.”

Bryan’s riding has set an enviable example without pretense or forethought, and he explains the soul of snowboarding simply as “what makes people have to ride¿it’s the addiction that makes you change your lifestyle to ride more. It’s what makes people save their money to go on trips or buy a season pass. It is everything that makes snowboarding fun.”