We asked our international think tank for the top three brands in their regions. Here’s what they has to say:
“Burton, Salomon, and Nitro”-Bene Heimstädt, Editor and Publisher of Pleasure Magazine, Germany
“In Austria/Germany: Burton, Nidecker, Oxygen”-Martin Lehner at Elan in Austria
“I would say Atlantis, Burton, and Airwalk”-Mattias Fornell, Editor-In-Chief Edge Snowboard Mag in Sweden.
“Burton, the Swedish brand Extrem, and the Swedish chain-store brand Warp”-Brian Bohannan, PTI distribution in Sweden
“Number one is Burton. Then there are an open market with Salomon, Ride, Morrow, Scott, and the Swedish brand Extrem”-Pelle Jansson, Editor in chief, FunSport in Sweden
“Crazy Creek, Burton, K2”-Miikka Valkonen, Rossignol/Nitro Distributor in Finland
“Burton is first with approxiamately 1,200 pieces, then K2 (300 pieces) and Rossignol (500 pieces, but low image position)”-Yuri from Russia
“Burton, Nitro, then Nidecker, Rossignol, and others”-Hotze Zijlstra, editor, D-E-E-P Snowboarding Magazine.
“Quantity wise for ’97/98 the top three brands in boards were Burton, Nidecker, and then F2”-Jürgen Schütte, K2 Snowboard Germany
Bonus Regions-Australia and New Zealand
“Canterburys top three brands: boards-K2, Oxegen, Nitro; boots-Northwave, Airwalk, Burton”-James White, Manager, The General Store, Christchurch, New Zealand
“Burton, Burton, and Salomon (for boards). For clothes try SMP, and any surfing brands like Billabong or Mambo”-Fiona Liu, Art Director Universal Magazines in Australia