June 27, 2002

The Extreme Group, the holding Company for Extreme Sports Channel, have teamed up with SportBusiness Group and Remedy to launch a new trade magazine called Actionsports Source.

Geared towards the actionsports industry, Actionsports Source will launch in August 2002. Thanks to relationships with ISPO, Surf Shop Expo and Black Diamond, it will be circulated free of charge to all European dealers with commercial interests in street, surf and snow, as well as to brand owners and distributors.

Commenting on the new launch, ISPO’s Director Peter Knoll said, “In one of the fastest growing sectors of the sporting goods industries, there is increasingly fierce competition amongst the brands for share of store. With so many quality brands, and only so much shelf space and stock capacity, retailers are having to make some tough decisions. This is why a show like ISPO and a magazine like Actionsports Source is so important to the trade.”

Al Gosling, CEO of the Extreme Group added, “Watching the growth of action sports over the last couple of years, it has become increasingly obvious to me that the industry was being ignored by the traditional trade press. It is our aim to fill that gap and produce a magazine catering and appealing to the industry”

SportBusiness Group, with its portfolio of information services and global contacts, will provide content on trends, analysis and retail intelligence. The founders of ‘Remedy’, Garry Maidment and Clive Ripley have been involved in the snow, surf and skate scene for many years and will provide industry contacts, editorial expertise for news, features and a cutting edge design for the new launch.

Andy Rice, Publishing Director of SportBusiness Group concluded: “We have a great challenge ahead to produce a design that is appealing enough to be picked up by a very media savvy market, with sufficiently commercial and relevant content to make it a valuable resource for the retailer. Remedy and Extreme are perfect partners for us to achieve these objectives. Our research has shown there is clearly a need for such a magazine, and initial indications are that it will be a great platform for new product launches and trade communication from the large number of successful brands competing in this space.”

ABOUT SPORT BUSINESS GROUP

SportBusiness Group provides global commentary and intelligence to enable clients to grow their commercial interests in sport. Their specialist monthly publications SportBusiness International and sportbusiness.com provide a unique insight into the latest news from the world of sport. Their portfolio also includes SportBusinessTV, SportBusinessTV.com Football Business International, SportBusiness UK 2002/03 and now Actionsports Source. SportBusiness Group also host international conferences, provide up to the minute news and directory listings on SportBusiness.com and produce special reports analysing key issues affecting the industry. Recent report titles include Merchandising and Licensing, Online Gambling, The Future of Sports Broadcasting Rights, and China: Opportunities in the Business of Sport.

ABOUT EXTREME GROUP Extreme was founded by Al Gosling in 1995, with a passion for the action sports space and the aim of supplying the world’s broadcasters with quality television programming. Today we are a fast growing collection of companies focused on the Ex Brand and the action sports space. 1) Extreme Sports Channel, a rapidly expanding global 24 hour television channel broadcasting in over 50 countries dedicated to action sports (www.extreme.com). 2) Extreme.com, the web site for the TV channel. 3) Extreme International, a global television distribution & production company (www.extremeinternational.com). 4) Extremepie.com: The shop, a retail business offering online and mail order shopping selling the best brands available (www.extremepie.com). 5) EX Gear, the branded clothing company (www.extreme.com/exgear) 6) Extreme Drrinks, a soft drinks business (www.exdrinks.com). 7) Ex Events, a company organising and staging action sports events. The Extreme Group (www.extreme.com/group) has offices in the UK, The Netherlands & USA.

EXTREME SPORTS CHANNEL

The Extreme Sports Channel is a global 24 hour sports network that features programmes and live events from the action, adventure and alternative sports genres. Delivered via a network of satellites, the channel, initially launched in Amsterdam May 1999, is now broadcasting in 8 languages across 50+ countries in Europe and Middle East. Prior to launching the 24/7 channel in the USA, Extreme Group has launched a weekly 2 hour branded block on Fox Sports Net USA broadcasting into 78M homes. Additionally the Channel will be expanding into Latin America and Asia Pacific during 2002/2003.

WWW.EXTREME.COM

www.extreme.com is the web site address for the Extreme Sports Channel, and is being run as a separate company. It enhances the viewers experience of the broadcast channel giving schedules information, programme details and advice on how to get connected to the channel. It acts as a portal for the online extreme sports community offering competitions, free give aways, and an online shop with great bargains and up to date news.

EXTREME INTERNATIONAL

Extreme International (www.extremeinternational.com) has been specialising in the distribution and production of Extreme Sports programmes for seven years and are now the world’s leaders in this area. We take stands at all the major Television Shows and are focused upon the production, distribution, packaging and marketing of Extreme Sports, Adventure Travel, Nature & Wildlife, Music and Technology programming to television channels globally.