August 31, 2001: Elevation Snowboards is proud to announce Chris as the company’s marquee rider. Engelsman, E-tree to those who know him well, will be involved in many aspects of the company, including product development, team input, marketing feedback and more. His snowboarding ability, business savvy and all around professionalism were considered major factors in the deal.

Chris has a long and impressive history in the world of snowboarding. Appearing in all of the major films including Standard Films TB5-through the soon to be released TB10 as well as many Mack Dawg’s movies and more, have contributed to his success as one of the industries top riders. His interviews have been seen in every major publication and he is an accomplished competitor, most recently taking 2nd place at this years Jib Jam at The Sims World Championships. Chris’s strength lies in his ability to ride it all; rails, big mountain, and big air are all his specialties.

Elevation will be presenting a sneak preview of their limited launch line at this summer’s ASR show in San Diego. Chris has been very influential in designing “The Movement” series as well as other aspects of the brand.

” I can’t tell you how proud I am to have a rider like Chris be apart of Elevation…Not only is Chris one of the best technical riders I have ever seen but he is a great person as well. He is such a hardworking professional snowboarder who has a great business sense and true passion for the sport and industry. He is the ideal role model for our other team members to learn work ethics from and did I mention he is like a walking encyclopedia…or at least when it comes to Michigan.”

Elevation is a company that focuses on bringing top end, innovative product to the regular snowboarding enthusiast. The main objective is to converge strong branding with the best possible manufacturing and limited retail distribution. A company built by riders for riders.