Sales Rep, RCW Sales
Birthdate: July 1st, 1993
Growing up among the SnoCon family in Seattle laid the foundation for Dylan Trewin's authentic vision of snowboarding. One of the most genuine people I know, this trait serves him well in his role as a sales rep for Volcom, ThirtyTwo, Brixton, Dinosaurs Will Die, Salmon Arms, and Dang Shades. His enthusiastic interactions with retailers and consumers are natural and legitimate, and his prioritization of authenticity carries through to the accounts and brands he works with, helping to ensure that the snowboard industry remains in the hands of snowboarders. It should come as no surprise then that Dyl is also quite talented on-hill, as his love for snowboarding is what got him into this industry to begin with and what will keep him around for the long haul.
— Taylor Boyd
Slob air at Hood. PHOTO: Sean Roley
What is your current title and what does your job entail?
I'm a sales rep for RCW Sales, LLC. We represent Volcom, ThirtyTwo, and Brixton in the Rockies territory, and I also independently represent Dinosaurs Will Die Snowboards, Salmon Arms Gloves and Dang Shades. My days are always changing, depending on the season. In the winter months I’m usually driving around the Rockies territory—Utah, Colorado, New Mexico, Arizona, Las Vegas and Wyoming—visiting shops and hanging with the staff and giving informational snow clinics talking about the new product. I also spend a lot of time at regional shows and on-hill demos. In the summertime I’m usually showing apparel or in the office and skateboarding in the evening.
Where are you from and where do you currently call home?
My roots are in Bellevue, a suburb of Seattle, Washington. Now I’ve set up shop in Salt Lake City.
How did you start snowboarding?
I started skateboarding when I was 11 years old, and in Seattle there are more rainy days than sunny days, so it just made sense to head to the mountains and snowboard. My dad was a ski bum in the 70’s and always wanted to take us up to the mountains and when I showed interest in snowboarding, he started taking me up to the Snoqualmie Pass and actually picked up snowboarding himself. In high school I met Jesse Gouveia, Garrett Read, Bo Valencia, Riley Goodwin, and Ben Maki, and that’s when we really got into snowboarding. We were on the mountain riding park or pow every weekend, just crashing at Bo’s house. It’s like we never made plans because we all knew what we were doing that weekend in the winter.
More than sales representation for Dinosaurs Will Die. PHOTO: Sean Genovese
At what point did you realize that you wanted to work in the snowboard industry?
Right after high school I started working at Snowboard Connection—RIP to the best shop—and I would always see sales reps, team riders, and other people involved with the brand coming into the store and doing events. Observing what these guys were doing just appealed to me, and the SnoCon crew was great about to introducing their employees to the industry. It became a natural transition from shop employee to another role in the industry.
And how did you make that happen?
After working at SnoCon, I didn’t really know what I wanted to do but was already riding DWD boards and getting to know Sean [Genovese] and Jeff [Keenan] more. I knew they needed a rep in the Rockies, so I took a chance and packed up and moved to SLC. I soon meet Randy Walker—the Rockies' principal rep for Volcom, Brixton, and ThirtyTwo—and his crew and found an awesome portfolio of companies to rep for.
Who did you look up to in the industry for inspiration?
Jeff and Sean at DWD are my biggest inspirations. When I started working with them at the ripe age of 21, part of me asked myself, “What the hell are you doing?” Then Sean explained that Jeff and him started DWD when they were that age and that despite how crazy it can be at times, they’ve made it work and couldn't be happier with their path. As well, they're some of the some of the hardest working people I've ever met.
Shacked in Jackson. PHOTO: Taylor Boyd
What do you feel has been your biggest impact in your line of work?
My roots are with working with shops similar to SnoCon—the core, brick and mortar, or whatever you want to call it. I want to support shops like these because they’re the lifeblood of our industry, but I also enjoy the challenge and excitement of working with big accounts.
What do you want to accomplish that you haven't yet?
It would be rad to work in-house with a brand. I have always considered being a team manager or in a position that would allow me to travel with brands and their teams. I think I have a good grasp on the struggles that riders feel with filming, injuries, etc. but I'd like to think I understand the business aspect as well.
Anyone you'd like to thank?
John Logic and Adam Gerken at Snowboard Connection, Sean Genovese and Jeff Keenan at Dinosaurs Will Die, Randy Walker, Brent Lantz at Volcom, Mike Lawson, Aaron Alferos, Stevan Johnson at Brixton, Ryan Bachman and Brian Cook at ThirtyTwo, and my family and friends.