Ten years in the making, Agents of Change tells the complete DC Shoes story, from humble beginnings to global brand. The deluxe coffee-table book “represents the ten years of hard work we’ve put into this company,” said DC President Ken Block. “It puts it all in perspective.”
Agents of Change: The DC Shoes Story is set for release on January 21, 2003.
The book features an in-depth, behind-the-scenes story about how DC’s three owners, Ken Block, Damon Way and Clay Blehm, met and created what has become one of today’s most influential action-sports shoe companies. It also features sections on each of the sports with which DC is involved — skateboarding, snowboarding, surfing, BMX and motocross — and has overviews of the elite athletes DC sponsors for each.
In addition to authoring the exhaustive history, editor Eric Blehm commissioned pieces on several longtime DC riders, including Danny Way, Colin McKay, Rob Dyrdek and Todd Richards. Blehm is a freelance writer and former editor of TransWorld SNOWboarding, and followed the DC Shoes story for more than a decade before completing Agents of Change.
Agents of Change is also a rich archive of over ten years of landmark ads, graphics, logos and photos. Throughout its existence, DC has produced a fantastic amount of visual materials, from print ads to action photos of its team. This imagery accompanies the athlete profiles.
The book’s spectacular images and photos, a mix of the never-seen-before and the classic, is provided by some of the best photographers in their respective industries, including DC photographer Mike Blabac and TransWorld SKATEboarding’s Grant Brittain, Skin Phillips and Dave Swift. Other contributing photographers include Mike Ballard, Ryan Gee, Spike Jonze, Jody Morris, Luke Ogden, Eric Bergeri, Trevor Graves, Cory Grove, Chris Owen, Shem Roose, Andy Wright, Steve Buddendeck, Mark Losey, Keith Mulligan, Simon Cudby, Dave Norehad, Derek Swinford, Daren Crawford and Tom Rulon.
The finest writers and magazine editors in the action-sports world handled writing duties. Contributors include Joel Patterson, former editor of TransWorld SKATE and current editor of TransWorld SURF, Kevin Wilkins, former editor of TW SKATE and Warp, Aaron Meza, the current editor of Skateboarder, Davey Coombs and Eric Johnson, the publisher and editor of motocross bible Racer X Magazine, respectively, and Scooter Leonard, the editor of Surfing.
Agents of Change was designed in-house at DC to best capture the company’s vision, but is being distributed to major bookstores across the US by Regan Books. DC has made a smaller run available to local shops and to the company’s international distributors. “People involved in the sports can look at the book for the stories on the athletes and the photos, but its reach is huge beyond that,” said Block. “Agents of Change tells the DC story to more people than anything has before. Anyone can pick it up, look at it, and hopefully be impressed.”