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Dave Marx: Marketing, Mervin Manufacturing – Snowboarding’s 30 Under 30

Marketing, Mervin Manufacturing

Birthdate: September 4, 1990

There is a distinct whirlwind that exists in snowboarding by the name of Dave Marx. A relentless uplifting force, Dave represents what is right about this industry: he is a snowboarder before a desk jockey, a friend before a team manager, and a purveyor of positivity before negativity. His fun-first, ask-questions-later mentality makes him the ideal ambassador for the Mervin family, and in a marketing role with Lib Tech, Gnu, and Bent Metal—beyond the keyboard—that's exactly what he is: an embodiment of the energy that those brands represent. He answered these questions "from a public library while running a booth at a skate contest down the street," mentioning that he "just ate shit ollieing a seven-stair." Like many in modern marketing roles, Dave's realm of responsibilities is broad, and it's fitting for a guy who can do just about anything with a contagious smile on his face.

— Taylor Boyd

What does your day look like, Dave?
Duties are VAST. Everything from writing catalogs, blogs, captions, contracts, and emails, being a voice of reason, staying on top of what is going on while simultaneously planning and creating for the future, on-hill activation magic, off-hill bevs, and of course the daily ritual of adding beautiful #zimstagrams to the information superhighway. Any given day can vary greatly. That’s why I like this job. But in the office they look something like this:

8:59 am — 90-second downhill cruise from my house to office. I feel like this may be where my skating looks the best.
9:00 – 9:30 am — Coffee talk with Jesse Burtner, Pete Saari, Ben Lardy, Sean Lucey, Shawn Bishop with a cup of joe. Over-analyze a video part, article, board, or industry move.
9:30 – 11 am — Email tunnel vision and social media scheduling.
11:00 am – 12:30 pm — Generally first phone call meeting, maybe with a mag, Subaru, Mt.Baker, maybe Forest Bailey. Or it’s a window of focus on a project.
12:30 –1:30 pm — Food. Maybe skate.
1:30 pm — Coffee.
2:00 – 4:00 pm — Hone in on the day's shapeshifting project
4:00 – 6:00 pm – Email tunnel vision. Call meeting window maybe with Max Warb, or A Lo, or Ted.
6:00 – 7:30 pm — Future planning and social media scheduling
8:00 pm – Evening skate.

Or if I’m out of the office on a photoshoot, skate trip, event, etc.
Early — Wake up, usually on my sleeping pad.
Still early — Feed people, give them coffee.
Still early – Mobilize, coordinate.
Peak of day until end of day — Kill it!
End of day — Dinner, decompress, correspondence, social media.
Late – Bev? Sleep.

Where are you from and where do you currently call home?

Seattle, Washington, and often the bed of a Honda Element.

How did you start snowboarding?

The cool kids in the grade above me would head to Berkshire East on Wednesday nights. I would ride their old sticks at my elementary school hill. I was hooked young. Early on, our neighborhood crew latched on to it, and by the time we were about 12 we begged our folks to drive us to the hills of Massachusetts and Southern Vermont.

At what point did you realize that you wanted to work in the snowboard industry?

I was 15. Chris Beresford sold me a Ride DH at Fat Trax in East Hampton, Massachusetts after I watched three or four snowboard movies in the shop. I knew could get used to being on, near, and always thinking about the mountains with friends.

And how did you make that happen?

Oh boy… I started working in a shop for free when I was 16. I worked as much as I could and met as many people as I could. I went to every demo, movie premiere, party, and ride day. I was just excited to be a part of the local snowboard community. When it came time for college, I looked at schools in my happy place—the mountains. I found myself in Burlington, Vermont, home to a large community of people passionate about snowboarding and fun. I learned as much as I could from the people that I knew in the area that seemed to 'get it'. Again, I met as many people as I could and synced up with one of my best buds that wanted the same thing. I started to learn about the industry from every angle by helping out Forum, Burton, and Fuse, and working at High Cascade. After college, I took a chance driving from the East Coast to the West Coast and got a character-building job at the Summit at Snoqualmie. Then I landed one great opportunity at the magic Mervin Manufacturing. It's been a long, winding road.

Who did you look up to in the industry for inspiration? 

Early on, it was East Coast powerhouses and athletes I looked to: Kris Gasque, Mike Lee, Dave Durfey from Fat Trax. Chris Beresford, Austen Granger, Scott Stevens, and Chris Grenier were big inspirations as well. But Danny Kass, Robot Food, and the Think Thank movies represented the feel I always liked about snowboarding. The years in Vermont were watching and being inspired by people like Wakeling, Spiris, Jaggeman, Preston, Bridges—people who were doing it their way.

What do you feel has been your biggest impact in your line of work?

Without a doubt, the people I have met and the community that exists inside of snowboarding. Learning, seeing, doing, getting to know all that is a product from this industry has me wanting more of it all—that, and snowboarding as much as possible.

What do you want to accomplish that you haven't yet?

I really want to do a double cork and a proper backlip through a legit down-flat-down. I've got plenty more time to sink my teeth into that though.

Anyone you'd like to thank?

Everyone that has been a positive force and helped to make my day-to-day representative of how I would like to live my whole life. I can’t thank you enough. Lots of gratitude to Jesse Burtner for being a believer, and Tanner McCarty, Sean Lucey, and Aaron Blatt for years of back and forth idea bouncing. Of course, Pete Saari and my family. And the list continues to grow. Love that.

 

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