VERNON, B.C., CANADA (December 1, 1999) – Concept Snowboard Clothing and Far West Industries (Concept’s parent company) have put together a multi-year partnership with Whistler Heli Skiing. The partnership will include: Concept and Far West brand logos on all Whistler Heli Skiing helicopters and promotional materials. Concept and Far West products will be available at Whistler Heli Skiing’s two retail stores in Whistler. Concept and Far West will also outfit all thirty Whistler Heli Skiing Professional Mountain Guides. Far West has been outfitting the guides over the last year and has received an excellent response on the outerwear’s performance in the region’s extremely diverse weather conditions. Concept views the Guides as the ultimate testers for their performance products and is currently working with two of the Snowboard Guides on the Heliman Jacket which will be released for Fall 2000. The Heliman Jacket is designed to exceed the demands of backcountry snowboarders.
Whistler Heli Skiing is a world leader in daily heli skiing. They service one million acres and 1,000 heli runs accessing numerous mountain ranges which include the Spearhead, Powder Mountain, Rainbow and Ibsoot ranges. The company has seen a huge jump in their snowboarder visits that now represent over 30% of their current business and rising steadily every year. Over the last ten years Concept has been recognized as a leader in innovation and design of performance snowboard apparel. Concept’s extensive distribution takes the brand into fifteen countries around the globe which include Canada, U.S., Japan, Korea, Europe and New Zealand. Concept Snowboard Clothing is a division of Far West Industries Inc. (TSE, VSE – FWT). Far West has designed, manufactured and distributed quality sportswear and Gore-TexR outerwear for twenty years. The company’s corporate offices and 60,000 square foot factory are located in Vernon, B.C., Canada at the base of the rugged Monashee Mountains.